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Digital Marketing Executive
Ecosmart Waste Management
posted 4d ago
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Key skills for the job
Job Description
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Working on app store optimisation.
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
- Designing and developing strong employer branding strategy.
- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analysing and interpreting metrics to measurethe success of employer branding initiatives.
Ideal Profile
- You have at least 2 years experience ideally in Digital Marketing within Internet and Utilities industry.
- Experience within would be a strong advantage.
- You are a strong networker relationship builder
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are adaptable and thrive in changing environments
Whats on Offer
- Work alongside learn from best in class talent
- Flexible working options
- Opportunity to make a positive impact
Employment Type: Full Time, Permanent
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