Digital Marketing Specialist - FinTech (4-6 yrs)

Are you interested in growing your career with a rapidly growing SaaS Fintech disruptor, working with passionate colleagues, and changing the small business finance industry?

ForwardAI is an award-winning startup that is improving the finances of small businesses in the United States with our latest product, Forwardly. We are the only company utilizing some of the latest financial technology in the USA to help businesses get paid faster than ever before.

The Role:

If you're the kind of person who loves having a new project every day, this is the role for you. We need someone who lives and breathes digital marketing, and is a marketing jack-of-all-trades with technical knowledge that will help them own significant KPIs responsible for driving Forwardly's product growth. This role will be responsible for many different tasks, so having the ability and enthusiasm to pivot in the middle of your workday at a moment's notice is a bonus.

What will be my duties and responsibilities in this job?

- Work directly with the Director of Operations and Marketing to develop and implement marketing strategies

- Become a small business and product expert

- QA and testing of website, marketing channels, and products as needed

- Content creation, including copywriting, proofreading, and development with SEO in mind

- KPI-driven reporting and data analysis that monitors behaviour and creates actionable plans to improve results

- Email marketing experience with newsletters, automated emails, and eblasts

- Occasional graphic design, white paper design, and short video editing, carefully following a brand guide

- Organizational support, including organizing meetings and handling inquiries

- Conducting market research and staying on top of product market trends

- Collaborate with remote team members as needed (potentially at early or later hours)

- Event support online and offline, including webinars, trade shows, and special events

- Social media management including post creation and scheduling and developing content calendars

- PPC experience with Google, Meta (Facebook and Instagram), and LinkedIn

Qualifications:

- 4-6 years of professional experience or related schooling in a well-regarded technical college or a degree in marketing

- Previous experience in partner, affiliate, and influencer marketing is an asset

- Strong problem-solving skills and adaptability to new challenges/tools

- A desire for both independent work and team projects that require collaboration

- Superb written and verbal communication skills in English

- Experience with HubSpot Marketing Hub, Monday Marketer, and Figma

- Comfort with working 100% remotely and checking in regularly - having dedicated office space is ideal as calls are frequent

- Excellent knowledge of Microsoft Excel, Word, PowerPoint, and Outlook

- Highly self-motivated, assertive, and professional

- Solid knowledge of website analytics tools, including Google Analytics and Microsoft Clarity

- A knack for efficient and action-plan-driven brainstorming is a huge plus

- Able to pass a background check

- Excellent knowledge of AI tools, including best practices, efficient prompts, and limitations

- Knowledge of small business, finance, B2B, payments or accounting is required