Analyst

• The candidate will be primarily responsible for data analysis of market research / survey data. This person is expected to independently contribute on projects, with minimal dependence on other team members.
• A track record in conducting high-impact primary research projects across industries, utilizing a range of methodologies including but not limited to customer surveys, FGDs (Focus Group Discussions), and statistical techniques such as Conjoint and Madoff analysis among others.
• This role demands strategic thinking, and hands-on experience in research design and execution.

• Learn and execute best-practices for survey data treatment, analysis, reporting and visualization.
• Evaluate internal systems for efficiency, problems, and inaccuracies, and develop and maintain protocols for handling, processing, and cleaning data.
• Work directly with managers and users to gather requirements, provide status updates, and build relationships.
• Identify insights, trends, and opportunities for clients through analysis of complex datasets.

Responsibilities:

• Evaluating client requirements and developing a clear understanding of the ask.
• Detailed scoping of the project with a proper analysis plan based on the business objective and survey questions.
• Developing and reviewing survey questionnaires and discussion guides
• Assisting in conducting in-depth data analysis using traditional and advanced statistical methods in MS-Excel, SPSS, R, Python, Q or other relevant statistical tools.
• Execute advanced / statistical analysis.
• Developing presentations / word reports answering business questions
• Work closely with project managers to understand and maintain focus on their analytics needs and deliver actionable insights to relevant decision-makers.
• Communicate research findings to stakeholders with clarity.
• Exploring / developing new market research solutions, building knowledge on market research study types like pricing, U&A, brand, new product research, satisfaction research, GTM, etc.

• Strategic thinker with a detail-oriented approach.
• Proactive and able to work independently and in teams.
• Collaborate with cross-functional teams to align on research objectives and deliverables.
• Ethical with a commitment to maintaining the confidentiality of sensitive data.

• 1-3 years of experience as a data analyst
• Bachelor of Science (BSc) (or equivalent) in mathematics, economics, or statistics
• M.Sc, MA, MBA/ Post-Graduation in Operations Research / Marketing Research / Statistics / Economics / Engineering; MBA (optional)
• Sound communication skills - oral / written.
  
• Hands on experience of using statistical techniques such as Regression, Correlation, Factor Analysis, Cluster Analysis, ANOVA, Key Driver Analysis, Conjoint, MaxDiff, Segmentation, Weighting, PCA, etc. on market research projects.
• Practical experience in statistical analysis using statistical packages, including Excel, SPSS, Q, R, Python etc.