Develop SEO Strategies: Create and implement SEO strategies aimed at improving the visibility of clients websites and increasing organic traffic.
Competitor Analysis: Conduct in-depth analysis of competitors SEO efforts to identify opportunities and threats.
Performance Measurement: Measure the success of SEO strategies through data-driven analysis and adjust strategies accordingly.
Technical SEO: Identify and resolve SEO issues, including page errors, technical problems, and any factors negatively impacting website performance.
Stay Updated: Monitor the latest developments in SEM and stay informed about algorithmic changes and updates from major search engines.
Link Building: Develop and execute successful link-building strategies to improve domain authority and search rankings.
Reporting: Generate detailed monthly performance reports using tools like Google Analytics and Google Data Studio to track progress and identify areas for improvement.
Collaboration: Work closely with the marketing team to ensure that SEO strategies align with broader marketing and business objectives.
Requirements
Educational Background: Bachelor s degree in a relevant field, such as Business, Marketing, or a related discipline.
Experience: 2+ years of hands-on experience in SEO, with a proven track record of success in improving website rankings and organic traffic.
SEO Tools: Thorough knowledge of SEO tools such as Ahrefs, SEMRush, Wincher, ScreamingFrog, or similar, as well as web design fundamentals.
Google Analytics Proficiency: In-depth knowledge of Google Analytics and the ability to use it for detailed performance analysis.
Communication Skills: Excellent written and verbal communication skills, with the ability to present complex data in a clear and understandable manner.
On-site Off-site SEO: Experience conducting both on-site and off-site SEO analysis to identify opportunities for improvement.
SEO Content Creation: Ability to create high-quality SEO content that drives traffic and engagement.
Client Management: Proven experience in managing client relationships and delivering results that meet or exceed client expectations.
Analytical Mindset: Highly motivated, analytical, and intellectually curious, with a passion for driving client success through SEO.
Agency Experience: Prior experience working in an agency setting is preferred, with a focus on e-commerce SEO and local SEO.
Ownership: Proactive and responsible, with a strong sense of ownership over all aspects of SEO strategy and implementation.