HubSpot/Salesforce Campaigns Specialist

Job Summary:

We are looking for a highly skilled HubSpot/Salesforce Campaigns Specialist with 6+ years of experience in marketing automation, CRM campaign management, and data-driven marketing strategies. The ideal candidate will be responsible for designing, executing, and optimizing marketing campaigns using HubSpot and Salesforce to drive engagement, lead generation, and customer retention.

Key Responsibilities:

Campaign Strategy & Execution:

• Plan, build, and execute multi-channel marketing campaigns (email, landing pages, automation workflows, social, and paid media) within HubSpot and Salesforce Marketing Cloud
• Optimize lead nurturing workflows, segmentation, and personalization strategies to improve engagement and conversion rates.
• Collaborate with sales, marketing, and product teams to ensure seamless campaign execution and alignment with business goals.

Marketing Automation & CRM Management:

• Configure and maintain HubSpot and Salesforce automation tools, ensuring proper integration and data synchronization.
• Develop and optimize lead scoring models and lifecycle management processes.
• Implement A/B testing, segmentation, and dynamic content strategies to enhance campaign effectiveness.

Analytics & Reporting:

• Track and analyze campaign performance metrics, providing insights and recommendations for improvement.
• Create dashboards and reports in HubSpot and Salesforce to measure campaign effectiveness, ROI, and key KPIs.
• Conduct data hygiene audits to ensure CRM data accuracy and compliance with GDPR, CCPA, and other regulations.

Process Improvement & Optimization:

• Identify opportunities to improve automation workflows and campaign performance.
• Stay updated with the latest HubSpot and Salesforce features, industry trends, and best practices.
• Provide training and documentation for internal teams on marketing automation best practices.

Qualifications & Experience:

• 6+ years of experience in marketing automation, CRM management, and digital marketing.
• Expertise in HubSpot and Salesforce (Marketing Cloud, Pardot, or Sales Cloud). Certifications in HubSpot and Salesforce are a plus.
• Strong knowledge of email marketing, lead nurturing, segmentation, and workflow automation.
• Experience with A/B testing, reporting, and data analysis.
• Familiarity with HTML/CSS for email templates and landing pages (preferred).
• Understanding of GDPR, CCPA, and email compliance regulations.
• Strong analytical skills and attention to detail.
• Excellent communication and project management skills.