SEO Executive

Graduate Description: Google My Business Management:
Create, verify, and manage GMB profiles for clients or the organization.
Optimize business descriptions, categories, services, and attributes.
Ensure NAP (Name, Address, Phone) consistency across all listings.
Local SEO Optimization:
Conduct keyword research and implement strategies for GMB rankings.
Optimize location pages for organic search visibility.
Manage schema markup for local SEO.
Content & Post Management:
Plan and post engaging GMB updates, including promotions, events, and offers.
Monitor and respond to customer reviews and queries professionally.
Analytics & Reporting:
Monitor GMB Insights to track performance metrics such as views, clicks, and calls.
Generate regular reports showcasing growth, traffic, and ROI.
Competitor Analysis:
Analyze competitors GMB listings and identify optimization opportunities.
Reputation Management:
Monitor online reviews and improve customer engagement.
Implement strategies to improve ratings and customer feedback.
Local Link Building:
Identify and acquire high-quality backlinks from local sources to boost rankings.
Problem Solving:
Handle issues like duplicate listings, suspension recovery, and incorrect mapping.
Competencies: Proven experience in managing Google My Business profiles and local SEO campaigns.
Strong understanding of GMB features, ranking factors, and algorithms.
Familiarity with SEO tools like Google Analytics, Google Search Console, BrightLocal, SEMrush, or Moz.
Knowledge of on-page and off-page SEO best practices.
Strong analytical and problem-solving skills.
Excellent communication and customer service skills.
Preferred Qualifications:
Bachelor s degree in Marketing, Communications, or a related field.
Certifications in SEO, Google Analytics, or Digital Marketing.