Digital Marketing Executive

What's Ditto?. At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 300,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 5000+ reviews on Google

Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stock-broker Zerodha

Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years 2022 & 2023

What do we do at Ditto?. At Ditto, we're not just changing the game; we're creating a whole new playbook for insurance marketing in India. And in a bid to do that, Ditto has steered clear from the traditional ways of marketing insurance. We have grown through a heavy focus on educational content, seamless influencer & brand integrations, and word-of-mouth marketing

Now, we’re looking to build a strong performance marketing division

The objective of this division would be to bring high-quality leads for Ditto & maximize ROI, aligned with our services (hotline & chat support) & business divisions (health insurance & term insurance)

We’re looking to extensively scale performance marketing with an adept, experienced performance marketing executive

Role and Responsibilities. Campaign Building:. Develop, implement, and manage search, social media, display, and retargeting campaigns across all paid marketing channels

Continuously monitor and optimise campaigns to achieve high-quality leads at lower CPL

Conduct A/B testing to improve ad performance and conversion rates

Manage campaign budgets, forecasting, and pacing to ensure efficient spend and performance

Should be able to understand our digital ecosystem and map the leads from respective campaigns end level conversions

Conduct detailed analysis on campaigns, keywords, Adcopies, locations and come up with powerful insights

Channel Expertise:. Stay updated with the latest trends and best practices in performance marketing and digital advertising

Maintain expert knowledge of key digital marketing platforms, including Google Ads, Meta Ads & Bing Ads

Explore and evaluate new performance marketing channels where there are better opportunities for high quality leads

Content and Creative:. Work closely with the content & creative team to develop compelling ad copy, images or videos that align with campaign objectives

Requirements :. A minimum of 2-3 years experience in Search Engine Marketing (SEM) or Paid Marketing. Strong understanding of digital marketing channels, including SEM, social media advertising, display advertising, and email marketing. Expertise in data analysis and campaign optimization using analytics tools like Google Analytics. Proven ability to develop and implement performance marketing strategies that drive lead generation, increase conversions, and maximise ROI. Excellent communication and presentation skills. Ability to work independently and as part of a team. Google Ads, Meta Ads & Bing Ads

Perks :. Comprehensive Health Insurance & Term Insurance. Compensation as per Industry standard. Our Interview Process :. We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 1 week time

The schedule is as follows:. Introductory call with HR. Task or Assignment. Task Presentation round. Founders round. This is an in-office role. Our address is : 175/176 Bilekahalli, BG Road, JP Nagar, Bengaluru, Karnataka 560076. Show more Show less