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PPC Specialist / Google Ads Specialists
3-5 years
Mumbai
1 vacancy
PPC Specialist / Google Ads Specialists
DiTech Creative & Digital Marketing
posted 3mon ago
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Job Description
We are seeking a highly skilled PPC (Pay-Per-Click) Specialist to join our marketing team. The PPC Specialist will be responsible for managing and optimizing PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising platforms. The ideal candidate should have a strong understanding of digital advertising, keyword research, ad copywriting, and data analysis. They should be able to drive results by improving click-through rates (CTR), conversions, and return on ad spends (ROAS).
Roles Responsibility : - Develop and implement PPC strategies to achieve marketing objectives and drive targeted traffic to our websites or landing pages.
- Conduct comprehensive keyword research to identify relevant and high-performing keywords for PPC campaigns.
- Create compelling and effective ad copy that aligns with campaign goals and maximizes click-through rates.
- Optimize PPC campaigns through bid management, ad scheduling, targeting adjustments, and budget allocation.
- Continuously monitor and analyze campaign performance using various analytics tools, and make data-driven decisions to improve results.
- Conduct A/B testing and experimentation to optimize ad variations, landing pages, and conversion rates.
- Collaborate with cross-functional teams, including copywriters, designers, and developers, to ensure consistent messaging and optimal user experience.
- Stay updated with industry trends, algorithm changes, and new features in PPC advertising platforms.
- Prepare regular reports on campaign performance and present insights, recommendations, and results to stakeholders.
- Bachelors degree in marketing, advertising, business, or a related field.
- Proven experience as a PPC Specialist or in a similar role, managing PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising.
- In-depth knowledge of digital advertising principles, PPC best practices, and platforms.
- Strong analytical skills with the ability to analyze and interpret data to drive actionable insights and optimization strategies.
- Proficient in keyword research tools, bid management platforms, and analytics tools such as Google Analytics.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and in a team environment, managing multiple campaigns and deadlines.
- Certifications in Google Ads, Bing Ads, or other relevant PPC platforms are a plus.
Location - Mumbai - Powai ( Work from Office )
Experience - 3 to 5 years experience in digital marketing for campaign management optimization
Salary - Best in the industry
Employment Type: Full Time, Permanent
Functional Areas: Education
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