Ability to work independently and as a member of a team, as well as independently.
Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.
Exceptional leadership capabilities and strong interpersonal skills.
Extremely strong communication and presentation skills.
Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flicker, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
Experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, Hoot Suite, Tweetdeck, and Social Mention.
Experience with creating and identifying quality social media content related to healthcare, fitness, healthy lifestyles, parenting, lifestyle trends, etc. is preferred.
Experience developing and launching email and text messaging campaigns preferred.
Ability to work effectively under deadlines and juggle several assignments simultaneously.
Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
Data, analytics, and metrics oriented.
Good command over English language & Presentation skills.
Job Description
Manage social media handles for our brands
Analyze metrics and provide frequent plus monthly updates on the performance of each channel
Capable of developing interesting Media campaigns.
Crafting interesting headlines and also write long copy for the relevant creative as part of campaigns.
Brainstorming ideas and concepts for the visual and words with other members of the creative team.
Proof checking will also be a part of responsibility.
Collectively discuss, create and execute the social media plan.
Develop a social media content calendar for each month.
Assist with content development for the social media handles.
The profile requires strategic thinking, brand understanding, building corporate profiles, ads, brochures, outdoor, insight driven approach in transforming visual ideas to verbal delight.
Monitor, listen and respond to comments/queries on the handles
Content development to create engaging conversations on social media platforms.
Monitor and analyze our brands competitor activities on a regular basis
Run paid advertising campaigns on social media handles
Collaborating with agencies creative team for building out creative s for social platforms
Strive to achieve the brands objective by demonstrating growth hacking techniques
Be proactive in recommending new techniques that can be implemented on digital mediums
Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.