Social Media Executive

• BurdaLuxury is looking for a Social Media Growth Executive to manage the social media channel of our teams in (Singapore, Malaysia, Thailand, Hong Kong, and India)

• This role will be responsible for discovering and posting high-performing and engaging content for Lifestyle Asia, Prestige, and Augustman
• we're looking for a professionally experienced, analytical individual whose role will entail managing and coordinating content on our social channels with a focus on Facebook, Twitter and LinkedIn, as we'll as executing and optimizing our paid activities, driving engagement and followership to our brands
• Working with our editorial, video, and regional social team the ideal candidate should have a passion for social media, a flawless comprehension of spoken and written English, deep knowledge of the latest social media tools, trends, and platforms, and be plugged into contemporary popular culture

KEY REQUIREMENTS:

• Discover, manage, and post content for Facebook, Twitter, Instagram, and LinkedIn with a data-driven approach
• Promoting we'll-performing website content (based on Insights/GA), news, and UGC on our social media channels
• Develop tactics on how to grow the following of our social media channels

• Managing daily real-time performance marketing activities, optimization and testing to improve performance

Conducting research and analyzing data to identify and define audiences (Deep diving into audience insights)

• Coordinate social schedules, develop best practices for posting, publish our content, curate and edit imagery and copy
• Develop and maintain a working relationship with both editorial and regional social media team to meet growth KPIs
• Understanding of social analytics and how to act on them
• Liaising with the editorial, video, and audience development team to increase our growth
• Cut and adjust images and video for social use
• Monitor content performance and find ways to improve it
• Flexibility to adjust working hours based on events and news happening
• Ability to spot trends and news proactively and ahead of our competitors across different fields, especially entertainment, food and lifestyle brands and news
• Set up social media campaigns via Meta Business Suite and we'll verse in Facebook and Instagram ads requirement.
• Optimizing campaign results and ensure campaign delivery according to KPI.
• Ability to plan and advise on media budget allocation, target audience and KPI recommendation.
• Assist and prepare clients post-campaign report.

QUALIFICATIONS

• 2+ years of professional experience running and growing social media channels with a focus on Facebook, Twitter, LinkedIn, Youtube, Tiktok and Instagram
• Ability to think analytically and creatively
• Proven ability to analyse, interpret and translate data into a clear strategy and a track record of working with analytics tools
• we'll-versed with various social media analytics dashboards (Instagram, Meta Suite, Twitter Insights, YouTube Creator Studio etc) and Google Analytics.
• Passion for storytelling and understanding of content marketing
• Deep knowledge and interest in the latest social media tools, trends, and platforms
• Flawless comprehension of spoken and written English
• A thorough understanding and appreciation of BurdaLuxury s core topics and content (food, fashion, travel, and entertainment)
• Experience with Adobe Photoshop, and Canva.
• Ability to work in a fast-paced and collaborative team environment