Kapiva - Manager - Digital Marketing (4-6 yrs)

Manager - Digital Marketing

About the job:

Job Description:

- We are seeking a Digital Marketing Manager - Meta (Facebook Ads Expert) to lead and drive our performance marketing efforts on Meta platforms (Facebook and Instagram).

- This role is pivotal to scaling our brand, Kapiva, and delivering measurable results through high-performing ad campaigns.

- As the lead for Meta Performance Marketing, you will strategize, execute, and optimize campaigns while managing a team of performance marketers.

Key Responsibilities:

1. Meta Campaign Strategy & Execution:

- Develop and implement a comprehensive performance marketing strategy on Meta platforms.

- Create, monitor, and optimize ad campaigns to achieve ROAS, CAC, and other key metrics.

- Collaborate with the creative and content teams to develop high-performing ad creatives.

Data-Driven Optimization:

- Conduct A/B testing to refine targeting, creatives, and ad formats.

- Analyze campaign performance data to identify growth opportunities and troubleshoot underperformance.

- Stay updated on Meta's algorithm changes and emerging advertising trends.

Team Leadership:

- Manage and mentor a team of Meta marketing specialists.

- Foster a results-driven culture and provide guidance for scaling campaigns effectively.

- Ensure collaboration with cross-functional teams, including marketing, retention, and other marketing channels.

Budget Management:

- Manage and allocate advertising budgets efficiently to maximize ROI.

- Develop weekly, monthly, and quarterly performance reports for stakeholders.

Innovation & Growth:

- Experiment with new ad strategies, formats, and audience segments to unlock growth potential.

- Identify opportunities for cross-channel marketing and retargeting to boost conversions.

Qualifications:

- Proven experience (4+ years) in performance marketing with a strong focus on Meta (Facebook/Instagram) advertising.

- Handled Budgets upwards of INR 3-4Cr/month

- Hands-on expertise in Facebook Ads Manager, campaign setup, optimization, and analytics.

- Strong understanding of key metrics like ROAS, CTR, CAC, and conversion rates.

- Experience managing teams and working cross-functionally in a fast-paced environment.

- Analytical mindset with the ability to interpret data and generate actionable insights.

- Familiarity with performance marketing tools such as Google Analytics, Pixel implementation, and tracking platforms.

- Excellent communication and leadership skills.

Preferred:

- Prior experience in the D2C or health & wellness industry.

- Knowledge of other performance marketing platforms (Google Ads) is a plus.