Husk Power Systems - Manager - Digital Marketing (6-8 yrs)

Position objective:

- The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products.

- This role requires a strategic thinker with a deep understanding of digital marketing channels, strong analytical skills, and a creative approach to problem solving.

- The ideal candidate will have 6 - 8 years of experience in digital marketing, excellent communication skills, and a proven track record of successful digital campaigns.

Key Responsibilities Include:.

Digital Strategy Development:.

- Develop and execute comprehensive digital marketing strategies that align with business goals.

- Identify trends and insights to optimize spend and performance based on data driven insights.

Campaign Management:

- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management:

- Collaborate with internal teams to create high quality content for various digital platforms.

- Manage and maintain the company's digital presence, including the website, social media channels, and email marketing.

SEO and SEM:

- Oversee and optimize SEO and SEM strategies to increase organic and paid search traffic.

- Perform ongoing keyword discovery, expansion, and optimization.

Analytics and Reporting:

- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points.

- Provide actionable insights and recommendations based on performance data.

Social Media Management:

- Develop and manage the social media strategy to increase brand awareness and engagement.

- Monitor social media channels for industry trends and competitor insights.

Email Marketing:

- Develop and implement email marketing campaigns to drive customer engagement and retention.

- Optimize email marketing workflows and strategies.

Requirements:

Essential:

- Degree in Marketing, Business Administration, or a related field.

- Master's degree is plus.

- Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results.

- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

- Creative thinker, with ability to work effectively in a cross functional team environment.

- Experience with marketing automation platforms, CRM systems, and analytics tools (e. , Google Analytics, PowerBI, Tableau, etc