Digital Marketing Executive- Google

The role is designed for a Digital Marketing professional with 2-3 years of experience, focusing on advanced campaign management, daily reporting, and optimisation. The candidate will be responsible for taking ownership of campaign performance, driving results through data-driven strategies, and working closely with cross-functional teams to ensure effective execution. This role demands expertise in digital ad campaign management, ad copy testing, and keyword segmentation, along with the ability to manage budgets, provide optimisation suggestions, and track performance metrics for continuous improvement.

Key Responsibilities

• Daily Performance Reporting: Take full ownership of daily performance reports, ensuring data accuracy and delivering actionable insights to improve campaigns.
• Campaign Optimisation: Provide daily optimisation suggestions based on performance data, improving campaign efficiency and ROI.
• Ad Copy Prioritisation: Prioritise ad copy creation and optimisation based on ongoing performance tests and data analysis.
• Campaign Setup Review: Review and approve the setup of new campaigns to ensure strategic alignment and accuracy
• Budget Management: Develop and manage campaign budgets, making necessary adjustments to maximise performance.
• Advanced Campaign Management: Oversee complex ad campaigns, optimising strategies for improved performance and higher returns.
• Ad Copy Testing and Optimisation: Conduct A/B testing for ad copy and provide recommendations to enhance effectiveness.
• Keyword Segmentation: Develop detailed keyword segments to improve targeting and campaign relevance.
• Ad Copy Support: Assist with the creation and organisation of ad copy, ensuring alignment with campaign goals
• Daily Performance Management: Implement advanced techniques to oversee and optimise daily campaign performance.
• Weekly Strategy Reviews: Conduct weekly reviews of campaign performance, making strategic adjustments as needed
• Client Exit Management: Ensure seamless transitions during client exits, preparing final reports and handling data handover.
• Analytics & Data Tracking: Oversee performance tracking using tools like Google Analytics, ensuring accurate data collection and reporting to inform future strategies.

Must- Have Skills

• Digital Campaign Management: Proven experience in managing digital ad campaigns, particularly on platforms like Google Ads, Facebook Ads, etc.
• Data-Driven Optimisation: Strong analytical skills to derive insights from campaign performance data and suggest effective optimisations.
• Ad Copy Creation & Testing: Experience with ad copy creation, prioritisation, and A/B testing for performance improvement.
• Budget Planning & Management: Ability to develop and manage budgets for multiple campaigns, making real-time adjustments as necessary.
• Keyword Segmentation: Expertise in creating and managing detailed keyword segments for highly targeted campaigns.
• Google Analytics & Data Tools: Proficiency in Google Analytics and other performance tracking tools for accurate data analysis and reporting.
• Strategic Thinking: Ability to think strategically, aligning campaign setups, optimisations, and adjustments with broader business goals.
• Client Management: Strong client management skills, especially in ensuring smooth communication and exit processes.
• Attention to Detail: Ability to ensure high levels of accuracy in reporting, tracking, and campaign setup

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