Digital Marketing Executive

Job Summary.
We require a skilled Digital Marketing Executive with in-depth knowledge of SEO to join our marketing team.
The ideal candidate will be responsible for developing and executing digital marketing strategies that drive traffic, engage customers, and improve our brands online presence.
A strong understanding of SEO principles and best practices is essential to succeed in this role.
Key Responsibilities.

• SEO Management: Conduct keyword research to guide content teams.
• Optimize on-page elements including metadata, URL structure, and headings.
• Implement link-building strategies to improve site authority.
• Monitor and report on SEO performance using tools such as Google Analytics, Console and SEMrush.
• Digital Marketing Strategy: Develop and implement digital marketing campaigns across various platforms (Google Ads, social media, email, etc).
• Manage and optimize PPC campaigns for maximum ROI.
• Create and manage content calendars, including social media and blog posts.
• Analyze campaign performance and recommend optimizations.
• Content Development & Optimization: Collaborate with the content team to ensure SEO best practices are integrated into content production.
• Develop strategies for improving organic search rankings and driving relevant traffic.
• Website & Analytics: Regularly audit the companys website and implement SEO optimizations.
• Track, report, and analyze website analytics, PPC initiatives, and SEO rankings.
• Social Media & Paid Advertising: Run paid digital ad campaigns across social platforms like Facebook, Instagram, LinkedIn, and Google.
• Monitor budgets, report campaign performance, and make data-driven decisions.
• Requirements.
• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Executive or similar role with a focus on SEO.
• In-depth knowledge of Google Analytics, Console, Google Ads, and SEO tools like SEMrush, Moz, or Ahrefs.
• Hands-on experience with website analytics, content management, and keyword research.
• Strong project management skills with the ability to multitask and prioritize.