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TE Connectivity - Analyst - Digital Marketing Platform & Operations (5-8 yrs)

5-8 years

TE Connectivity - Analyst - Digital Marketing Platform & Operations (5-8 yrs)

TE Connectivity

posted 1mon ago

Job Description

About the job:

- The Digital Platform & Operations Specialist / Marketing Automation Specialist will play a key role in supporting the Campaign Management Team by managing and optimizing campaigns to enhance demand generation, lead nurturing, and customer engagement.

- The successful candidate will demonstrate strong technical proficiency, project management skills, and the ability to collaborate across diverse teams.

- They will contribute to improving marketing operations by identifying areas for process optimization and supporting marketing automation strategies in a fast-paced environment.

Campaign Planning & Execution:

- Develop and execute email marketing campaigns, including personalization, segmentation, A/B testing, and performance analysis.

- Implement nurture campaigns to move prospects through the sales funnel and drive conversions.

- Collaborate with creative teams to ensure consistency in messaging and branding across campaigns.

- Balance multiple campaign requests while maintaining attention to detail and deadlines.

Demand Generation & Account-Based Marketing (ABM):

- Support and provide strategic inputs into demand generation efforts by planning and implementing campaigns that drive awareness, engagement, and lead acquisition.

- Partner with campaign, COE and BU teams to align marketing strategies with account-level goals and objectives.

- Utilize ABM tools to engage high-priority accounts through targeted marketing activities.

Data Analysis & Reporting:

- Monitor and analyze campaign performance metrics, providing actionable insights to stakeholders.

- Build dashboards and reports to track KPIs and demonstrate the ROI of marketing efforts.

- Ensure data integrity across platforms and maintain compliance with data management protocols.

Education & Experience:

- Bachelor's/ Master's degree in Marketing, Business, or a related field.

- 5-8 years of relevant experience in marketing automation or a related role, with demonstrated proficiency in Eloqua, Salesforce, or similar platforms.

Technical & Analytical Skills:

- Hands-on experience with marketing automation tools, CRM systems, and ABM platforms (e.g., Demandbase, Marketo, HubSpot).

- Strong analytical skills to interpret campaign data and develop actionable insights.

- Proficiency in HTML, email templates, and API integrations.

Soft Skills:

- Strong communication skills, with the ability to translate technical concepts to non-technical audiences.

- Detail-oriented, with the ability to manage multiple priorities in a dynamic environment.

- Proactive and solution-oriented mindset, with a focus on continuous improvement.

Additional Qualifications:

- Familiarity with B2B marketing principles and best practices.

- Experience with data governance and compliance in marketing environments.

- Knowledge of marketing analytics tools such as Tableau or Power BI is a plus


Functional Areas: Other

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What Digital Marketing Analyst at TE Connectivity are saying

Digital Marketing Analyst salary at TE Connectivity

reported by 13 employees with 3-7 years exp.
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₹5 L/yr - ₹10.5 L/yr
59% more than the average Digital Marketing Analyst Salary in India
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What TE Connectivity employees are saying about work life

based on 1k employees
63%
68%
61%
86%
Flexible timing
Monday to Friday
No travel
Day Shift
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TE Connectivity Benefits

Submitted by Company
Health & Safety
Diverse and Inclusive
Professional Growth
Trainings
Employee Resource Groups
Pay Transparency and Equity
Submitted by Employees
Job Training
Free Transport
Free Food
Health Insurance
Cafeteria
Soft Skill Training +6 more
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TE Connectivity Bangalore / Bengaluru Office Locations

View all
Bengaluru Office
TE Connectivity Corp, RMZ NXT, Campus 1-B, 3rd Floor, Unit 301 - 302, EPIP Area, Sonnenahalli Village, White Field Road, Seetharampalya, Whitefield Bengaluru
Karnataka 560066
Bengaluru Office
TE Connectivity, Kiadb Aerospace Park, Devanahalli Bengaluru
Karnataka 562129

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