Head-Web Analytics & Digital Marketing

1. Web Analytics Expertise

• Google Analytics & Other Analytics Platforms: Advanced proficiency in tools like Google Analytics, Adobe Analytics, and other data visualization tools.
• Data Interpretation & Reporting: Ability to analyze website traffic, user behavior, and conversion metrics to provide actionable insights.
• A/B Testing & Experimentation: Experience designing and executing A/B tests, analyzing results, and optimizing strategies based on findings.
• Tracking & Tag Management: Expertise in setting up and managing tracking codes, GTM (Google Tag Manager), and other tagging solutions.
• SEO/SEM Performance Analysis: Knowledge of SEO and SEM metrics and tools like Google Search Console, SEMrush, or Moz to measure the effectiveness of campaigns.

2. Digital Marketing Strategy

• Multichannel Campaigns: Ability to design and execute campaigns across various channelssearch engines, social media, email marketing, paid ads, etc.
• Content Marketing & Strategy: Expertise in leveraging content to drive traffic, engagement, and conversions.
• Paid Media Management: Strong experience with PPC campaigns, display advertising, retargeting, and budget management on platforms like Google Ads, Facebook, and LinkedIn.
• Conversion Rate Optimization (CRO): Knowledge of user experience (UX) and conversion funnel analysis to optimize site performance and boost conversion rates.