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PPC - Manager
Digital Academy 360
posted 1mon ago
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Job Description
- Set up & run paid marketing campaigns across the Google Search & Social Media channels
- Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Data/Tracking
- Instrument conversion points and optimise user funnels
- In-depth experience with bid management both automated and manual
- Ability to multi-task and remain organized in a fast-paced environment
- Experience leading A/B testing, landing page optimization and a range of other funnel refinement practices.
- Lead the day-to-day management and optimization of campaigns across ad platforms
- Drive continued optimization of paid campaigns through performance analysis, ad copy testing, quality score improvement, keyword management etc.
- Analyze data, develop observations and recommended improvements.
- Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing strategies.
Employment Type: Full Time, Permanent
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Monday to Saturday
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Day Shift
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