PPC Specialist

eRole & responsibilities :

• Google Ads Management: Plan, execute, and optimize PPC campaigns across Search, and Display Ads.
• Performance Marketing Strategy: Develop and implement a data-driven performance marketing strategy to achieve business growth.
• Campaign Optimization: Conduct A/B testing, optimize keywords, and refine ad creatives to improve CTR, CPC, and conversion rates.
• Budget Management: Allocate and manage advertising budgets efficiently to maximize ROI.
• Conversion Tracking & Analytics: Set up Google Tag Manager, GA4, and conversion tracking to measure and analyze campaign performance.
• Audience Targeting & Retargeting: Utilize customer insights, lookalike audiences, and remarketing tactics to enhance ad performance.
• Competitor & Market Analysis: Research industry trends and competitor strategies to stay ahead of the curve.
• Landing Page Optimization: Collaborate with the content, design and development team to optimize landing pages for better conversions.
• Reporting & Insights: Provide detailed performance reports with actionable insights and recommendations.
• Cross-Channel Advertising: Manage campaigns on Meta Ads (Facebook, Instagram), LinkedIn Ads, Twitter Ads, and other paid channels as needed.

Preferred candidate profile:

We are looking for an Analytically skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive relevant traffic and leads.

Requirements:

• Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
• Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members
• Knowledge of Google Analytics (GA4), Tag manager, and other analytics tools
• Experience in managing larger budgets.
• Bachelor's degree in Marketing, Advertising, or a related field is preferred
• Google Ads and Bing Ads certifications are a plus
• Understanding of SEO principles to complement paid search strategies