Performance Marketing Lead

About the Role

Your role as Performance Marketing lead will require you to drive the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required.

This role will directly report to AVP Media Strategist.

What You'll Do

Responsibilities:

• Campaign Execution & Management: Execute and manage paid media campaigns across multiple search engines (e.g., Google Ads, Meta Ads), ensuring effective budget management and reconciliation of all paid spend.

• Optimization & ROI Maximization: Monitor, analyze, and optimize campaign performance to maximize return on investment (ROI) and improve conversion rates across all campaigns.

• Performance Analysis & Reporting: Set and track key performance indicators (KPIs) daily, weekly, and monthly; present performance reports to clients, identifying improvement opportunities and making data-driven recommendations.

• Strategic Client Partnership: Act as the primary point of contact for key clients, understanding their business goals and requirements, and fostering long-term partnerships through exceptional service and communication.

• Campaign Strategy & Innovation: Conduct keyword research, audience analysis, and market trend studies to develop informed, innovative campaign strategies. Regularly explore new techniques and strategies to enhance campaign effectiveness.

• Client & Internal Collaboration: Engage in regular client meetings and internal reviews (weekly, monthly, and quarterly) to ensure alignment on objectives and progress. Work closely with internal teams to streamline workflows and improve advertising processes.

• Business Growth & Upscaling: Drive business growth for clients through strategic bidding, budget management, campaign enhancements, and continuous optimization efforts to meet or exceed client and company business targets.

• Trend Analysis & Industry Expertise: Stay updated with the latest trends, advancements, and best practices in digital advertising to continually refine campaign strategies.

• New Business Opportunities: Identify and pursue new business opportunities with existing clients, recommending and implementing digital projects that enhance client ROI and achieve sales targets.

Requirements:

• Bachelors degree in Marketing, Advertising, Business, or a related field.
• 2+ years of proven experience in managing paid advertising campaigns, particularly on platforms like Google Ads and Meta Ads.
• Expertise in Google Ads, including campaign setup, optimization, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Exceptional communication and interpersonal skills to effectively collaborate with clients and internal teams.
• A proactive, strategic mindset with a proven track record of delivering results-oriented solutions.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passionate about staying updated with industry trends and best practices in digital advertising and paid media management.

Preferred Qualities:

• Detail-oriented with excellent problem-solving skills.
• A team player with the ability to foster strong client relationships and identify business growth opportunities.

Join us and write the future of Digital Marketing