eClerx - Pardot Developer - Sales Cloud (4-5 yrs)

Qualifications :

- 4-5 years of good hands on knowledge of Pardot for building, setting up and executing various types of campaigns, forms, form handlers, automation rules, segmentation lists, etc.

- Excellent knowledge of HTML, CSS.

- Should understand the data flow between Sales cloud and Pardot.

- Good knowledge on Handlebars Merge Language (HML) and able to create dynamic content.

- Should have created and deployed lead scoring model.

- Landing page creation / lead capturing.

- 3-4 years of responsive HTML coding experience email + landing pages.

- Knowledge of building SMS / Push /In app messages would be preferred.

- 1-2 years of experience using HML, AMP scripting or any other scripting language.

- Ability to work in a high-energy, quickly changing, and demanding environment.

- Should have excellent communication skills and be able to interface directly with clients and higher management.

- Should have good presentation skills and should be able to clearly communicate ideas, thoughts, and challenges.

Roles & Responsibilities include :

- Understand the business use-cases and provide the necessary technical solution.

- Perform automated roles for data transition from sales cloud to Pardot.

- Implement data dedupe practices.

- Act as campaign developer for campaign operations projects.

- Will also need to know dynamic content Email/Push/SMS builds.

- Develop, Setup, QA and Schedule various types of campaigns in Pardot.

- Custom coding (when required).

- Usage of responsive builds for emails and landing pages.

- Field mapping, custom field creation.

- Setting up lead scoring process, rules and maintaining.

- Dynamic list creation.

- Tracking from various data sources for automation/scoring.

Lead Qualification and remapping :

- Campaign performance tracking and reporting.

- Building Smart Form and Landing pages to capture and support audience segmentation.