Manager - Channel Marketing

Job Title: Manager - Channel Marketing

Reportees: 6

Location: Kanjur Marg, Mumbai

Department: Marketing

Purpose of Job:

To manage and execute channel marketing strategies tailored for clients product portfolio: tiles, marble, and mosaico. The role involves driving sales growth through optimized channel-specific campaigns, enhancing brand visibility across dealer, distributor, and retail networks, and building stronger channel partner relationships to position Client as a market leader.

Principal Accountabilities:

Strategic Responsibilities:

• Develop and implement marketing strategies for tiles, marble, and Mosaico products to drive channel performance.
• Identify growth opportunities within different sales channels (dealers, distributors, and retail stores) and customize campaigns to suit each product line.
• Collaborate with Sales teams to ensure marketing initiatives align with sales targets and channel-specific goals.
• Plan and execute channel-focused promotions, dealer incentives, and product launches to strengthen Clients presence across channels.

Operational Responsibilities:

• Provide marketing support to Clients dealer and distributor network, ensuring proper visibility and representation of tiles, marble, and Mosaico products.
• Oversee the rollout of marketing campaigns, in-store displays, and promotional materials across all sales channels.
• Coordinate with regional and zonal teams to monitor and ensure the effective execution of channel strategies.
• Monitor sales trends and campaign performance for each product category and adjust tactics as needed to meet objectives.
• Facilitate training programs and marketing workshops for channel partners to improve their understanding of Clients product offerings.

Market Intelligence & Competitor Analysis:

• Conduct competitor analysis to track activities and pricing strategies specific to tiles, marble, and mosaico.
• Analyze channel-specific sales data and market share performance to identify areas of opportunity.
• Provide insights on consumer preferences and recommend pricing, promotional, and product positioning strategies for each product line.

Brand Management & Visibility:

• Ensure consistent brand messaging and representation across all channels for tiles, marble, and mosaico products.
• Lead in-store and on-site brand visibility efforts, ensuring proper displays and signage for each product category.
• Drive brand preference for client products through innovative marketing initiatives tailored to channel requirements.

Cross-Functional Collaboration:

• Collaborate with Sales, Product Development, and Operations teams to align marketing strategies for tiles, marble, and mosaico with business objectives.
• Work closely with regional managers (RMs) and zonal managers (ZMs) to execute campaigns and resolve on-ground challenges.
• Partner with digital marketing teams to promote tiles, marble, and mosaico products across e-commerce platforms and digital channels.

Collateral Management & Budgeting:

• Manage the distribution of marketing materials and samples for tiles, marble, and mosaico across all channels.
• Optimize budgets for channel marketing activities while maintaining campaign effectiveness and high ROI.

Qualifications & Experience Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 12-15 years of marketing experience, with at least 5-8 years in the building materials industry (specifically tiles, marble, or similar products).

Skills Required for the Job:

• In-depth understanding of channel marketing for tiles, marble, and mosaico.
• Expertise in managing dealer and distributor networks.
• Strong analytical skills to track sales data, evaluate competitor strategies, and measure campaign success.
• Excellent communication and interpersonal skills to engage with channel partners and internal teams.
• Proven ability to handle multiple priorities and deliver within tight deadlines.
• Creative problem-solving skills and the ability to develop innovative marketing campaigns.