Dermis Oracle - Digital Marketing Manager (6-10 yrs)

Job Overview:

- The Digital Marketing Head will be responsible for shaping and driving the overall marketing strategy for the company, with a strong emphasis on our products and services. This role involves developing comprehensive marketing campaigns that resonate with healthcare professionals, end customers and other stakeholders in the pharmaceutical industry.

- The marketing head will lead efforts to enhance the companys brand, increase market share, and ensure the success of product launches, with a key focus on innovation and compliance with regulatory standards.

Key Responsibilities:

1. 360-Degree Marketing Strategy

- Develop and execute a comprehensive, multi-channel marketing strategy that aligns with business objectives and targets healthcare professionals, end customers and industry stakeholders.

2. Strategic Planning

- Lead long-term strategic planning initiatives to drive sustainable growth and achieve market penetration.

- Identify opportunities for market expansion and product positioning.

- Collaborate with cross-functional teams, including sales, product development, and regulatory departments, to ensure alignment of marketing initiatives with business goals.

3. Brand Identity and Communication

- Oversee the development and maintenance of the company's brand identity.

- Ensure consistent messaging across all marketing and communication channels.

- Collaborate with internal and external stakeholders to manage corporate communication efforts.

4. Campaign Planning and Management

- Design and manage marketing campaigns for product launches, events, and promotions.

- Utilise both traditional and digital marketing tactics to engage the target audience and deliver measurable outcomes.

- Strong knowledge of paid marketing campaigns and getting the execution done.

5. Content Planning and Management

- Direct the creation of marketing content, including digital assets, brochures, whitepapers, and educational materials, ensuring relevance and value to the pharmaceutical audience.

- Manage the company's content calendar to ensure timely execution.

6. Community Engagement

- Cultivate relationships with healthcare professionals, key opinion leaders (KOLs), and relevant industry associations.

- Engage with the community through digital platforms, social media, and public forums to enhance brand trust and reputation.

7. Press Release Management

- Craft and distribute press releases to announce company milestones, product updates, and industry developments, attract media attention, build and maintain reputation, and manage customers' perceptions.

- Maintain strong relationships with media outlets to ensure positive coverage.

8. Analytics and Reporting

- Report insights to executive leadership and adapt strategies based on data-driven analysis.