Landmark Group - Manager - Digital Marketing (7-10 yrs)

- End to end management of all media campaigns from brief initiation to plan optimization to sharing of learnings with the category teams.

- Gather and cascade insights & learnings via social media listening, search trend analysis etc

- Play key role in increasing followership and driving high ER on all Digital platforms

- Drive Digital agencies to deliver on ongoing campaigns, research on competition National+International

- Come up with innovations & new ideas to amplify campaigns across Digital touchpoints.

- Plan and execute the paid media strategy for the brand across all touchpoints - digital, offline, search, outdoor and content partnerships.

- Strategize and execute Annual Media Strategy for the brand

- Be the Budget & Brand custodian for consumer facing campaigns.

- Plan, deploy and monitor performance of creatives/ posts / spends closely as per agreed framework and timelines.

- Work closely with field teams and channel partners to drive brand digitalization at scale.

- Steer the brand towards high fashion content to increase aspiration.

- Influencer management & design content delivery with partners.

- Constantly inspire partners for innovations & ensure to drive virality across the year.

- Managing the performance marketing budget and ROI for Google, Social & Affiliate Channels

- Leading the planning and delivery of various mid and large scale events through performance marketing Driving strategic projects along with internal and external stakeholders

- Have hands-on experience on reporting and analytics platforms like Google Analytics, Third-party App measurement platforms, etc