DENTSU - MarTech Strategy Lead (12-15 yrs)

We are looking for an experienced MarTech Strategy Lead to oversee and optimize the marketing technology and analytics ecosystem for our automotive client. This role requires a blend of strategic leadership, hands-on MarTech expertise, and data science capabilities, with a strong understanding of the automotive industry's marketing challenges.

Roles and Responsibilities:

Strategic Leadership:

- Drive the MarTech strategy, ensuring alignment with business objectives.

- Identify optimization and innovation opportunities within the MarTech stack.

- Develop and implement strategies to enhance marketing effectiveness and ROI.

- Stay updated on MarTech trends and provide thought leadership.

- Technical & Analytics Oversight

- Manage and optimize the complete MarTech stack, including:

- Salesforce Marketing Cloud (SFMC)

- Salesforce CRM (SFDC)

Customer Data Platform (CDP):

- SEO Operations & Website Management

- Marketing Information Systems (MIS)

- Ensure seamless integration and optimal performance of all platforms.

- Drive technical strategy, architecture decisions, and analytics implementation.

Team Leadership & Client Management:

- Lead a 12-person technical team, ensuring high performance and efficiency.

- Work closely with the Project Manager to ensure on-time project delivery.

- Build strong relationships with key client stakeholders.

- Translate business requirements into technical solutions and strategic initiatives.

Analytics & Data Science:

- Lead predictive modeling for customer behavior, campaign performance, and ROI optimization.

- Develop and maintain analytics frameworks for marketing impact measurement.

- Conduct deep-dive data analysis to identify trends, opportunities, and areas for improvement.

- Create dashboards for real-time monitoring of key metrics.

Reporting & Performance Analysis:

- Develop and own the monthly business report, consolidating all MarTech activities.

- Track KPIs and project outcomes to measure marketing effectiveness.

- Provide actionable insights and data-driven recommendations for course corrections.

- Ensure deliverables align with client expectations and business goals.

Skills & Qualifications Required:

- 10+ years of experience in MarTech and analytics, with at least 5 years in leadership roles.

- Strong understanding of the automotive industry and its marketing challenges.

- Proven expertise with enterprise MarTech platforms (SFMC, SFDC, CDP).

- Advanced analytics and data science experience, including statistical analysis, predictive modeling, and machine learning.

- Proficiency in data visualization tools and BI platforms.

- Experience with Python/R, SQL, and marketing operations at scale.

- Strong stakeholder management and client communication skills.

- Track record of driving operational efficiency and process improvements.

Preferred Qualifications:

- Advanced degree in Marketing, Business, or Data Science.

- Certifications in relevant MarTech platforms and analytics tools.

- Experience in consulting or agency environments.

- Background in digital transformation initiatives.

Key Competencies:

- Strategic Thinking & Planning

- Technical & Analytics Leadership

Data-Driven Decision Making

- Client Relationship Management

- Problem-Solving & Root Cause Analysis

- Change & Project Management

- Communication & Presentation Skills

Impact Measures:

- Improvement in operational efficiency.

- Enhanced team performance and project delivery.

- Higher client satisfaction scores.

- Increased marketing campaign effectiveness.

- Successful implementation of innovation and process improvements.