Product Marketing Manager

Product Marketing Manager
Exp: 3 to 5 years

• Understand the Cyber Security portfolio and individual products
• Research competition from a marketing lens
• Program mgmt. with agencies specially for design purposes
• Weekly threat mgmt. advisory orchestration
• Support mktg ops processes - BRF processes and ensure timely kick start of projects
• Performance tracking of ongoing campaigns across channels by product/portfolio
• Support monthly reporting and tracking against performance
• Study Ideal Customer Profile and help build solution collateral mapped to it
• Assist in crafting sales tools and demand generation assets from existing core assets
• Support in building out campaigns and executing them, across selected channels, based on the overall GTM strategy
• Work with the team of Cyber Security & SASE Product Marketers, other marketing teams and with the product teams to help create and refresh/rebrand marketing assets and campaigns
• Amplify messaging and content to the internal audience, and innovate in the use of communication vehicles
• Support team during analyst interactions and award submissions
• Create appropriate reporting mechanisms, working with available data sources