Digital Marketing Manager

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive digital marketing strategies to drive traffic, generate leads, and boost sales.

• Set clear objectives and KPIs for the digital marketing team.

• Monitor industry trends and competitor activities to stay ahead of the market.

Team Management:

• Lead and manage a team of 6 specialists, including PPC Specialist, SEO Specialist, Content Strategist/Writer, Social Media Manager, Video Producer, and Video Editor cum Graphic Designer.

• Assign tasks, set deadlines, and ensure the team meets performance goals.

• Provide guidance, training, and support to team members, fostering a collaborative and productive work environment.

Campaign Management:

• Oversee the creation, execution, and optimization of digital marketing campaigns across various channels (e.g., search engines, social media, email).

• Ensure all campaigns are aligned with brand guidelines and business objectives.

• Analyze campaign performance data and make data-driven decisions to optimize results.

Budget Management:

• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.

• Track and report on budget utilization and ROI.

Performance Analysis:

• Regularly review analytics and metrics to measure the effectiveness of digital marketing efforts.

• Generate detailed performance reports and present findings to senior management.

• Implement A/B testing and other methodologies to continuously improve campaign performance.

Collaboration:

• Work closely with other departments (e.g., sales, product development) to ensure cohesive and integrated marketing efforts.

• Coordinate with external agencies and vendors when necessary.

Innovation and Improvement:

• Continuously seek out new digital marketing trends, tools, and technologies.

• Implement innovative strategies to enhance the digital presence and reach of DEEJOS.

Education:

• Bachelors degree in Marketing, Business, Communications, or a related field.

• Advanced degree or certifications in digital marketing are a plus.

Experience:

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.

• Proven track record of managing and optimizing digital marketing campaigns.

Skills:

• Strong understanding of PPC, SEO, content marketing, social media, video production, and graphic design.

• Excellent leadership and team management skills.

• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).

• Strong analytical skills and ability to interpret data to make informed decisions.

• Excellent communication and interpersonal skills.

• Creative thinker with the ability to innovate and adapt in a fast-paced environment.