PPC Specialist

Key Responsibilities:

• Campaign Management:

• Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.

• Conduct keyword research and selection for PPC campaigns.

• Write compelling ad copy and design effective landing pages.

• Monitor and analyze campaign performance, making adjustments as needed to improve results.

• Budget Management:

• Develop and manage campaign budgets, ensuring optimal allocation and efficient spending.

• Track and report on budget utilization, providing regular updates to management.

• Performance Analysis:

• Analyze campaign data to identify trends and insights.

• Generate detailed performance reports and present findings to stakeholders.

• Utilize A/B testing to improve ad performance and conversion rates.

• Collaboration:

• Work closely with the content strategist, social media manager, and SEO specialist to align PPC strategies with overall marketing goals.

• Coordinate with the graphic designer and video producer to create visually appealing ads.

• Staying Updated:

• Keep up-to-date with industry trends, platform updates, and best practices.

• Implement new features and strategies to maintain a competitive edge.

• Education:

• Bachelor s degree in Marketing, Advertising, Business, or a related field.

• Experience:

• Minimum of 3 years of experience in managing PPC campaigns.

• Proven track record of successful PPC campaign management.

• Skills:

• Proficiency in Google Ads, Bing Ads, and social media advertising platforms.

• Strong analytical skills and ability to interpret data.

• Excellent written and verbal communication skills.

• Knowledge of SEO and digital marketing principles.

• Ability to work independently and as part of a team.

• Familiarity with PPC tools such as Google Analytics, SEMrush, or similar.