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Digital Marketing Lead
DDReg Pharma
posted 13d ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Job Overview:
To plan and execute digital marketing campaigns and design, maintain and supply content for the DDReg s websites. To develop digital marketing strategies to increase DDReg s Global visibility, increase traffic to DDReg s website, generate leads and execute the strategies with the help of Digital marketing team.
Roles Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain DDReg s social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Prepare emails to send out to customers
- Ensure that the brand message is consistent
- Optimise the business website to increase online traffic.
Education Experience
- 5+ Years of Experience in Digital Marketing
- Experience executing paid social media campaigns
- Bachelor s degree in marketing or business or Life Science Degree with diploma in Business Management
- Proven working experience in digital marketing
- Incredible attention to detail
- Full understanding of all social media platforms
- Excellent Communication Skill
- Knowledge of content management systems
Knowledge, Skills and Abilities
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages, user funnels and A/B testing
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills, problem-solving abilities and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Excellent writing skills and verbal communication abilities
- Attention to detail and ability to multitask and manage multiple projects
- Capable of identifying, attracting and engaging target audiences
- Proven marketing experience on different digital platforms
- Knowledge of email, newsletters, push notification and display advertising campaigns
- Ability to use SEO, SEM and marketing databases for promotional purposes
Employment Type: Full Time, Permanent
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What DDReg Pharma employees are saying about work life
based on 52 employees
Strict timing
Monday to Friday
No travel
Day Shift
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