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1 Coursera Data Scientist Job
Sr. Data Scientist, Marketing Analytics
Coursera
·
0-5 years
₹ 10 - 42L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Sr. Data Scientist, Marketing Analytics
Coursera
posted 5d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Collaborate with marketing teams to define KPIs and assess the impact of marketing efforts on business goals.
- Design and implement strategies for tracking marketing campaigns and user interactions, ensuring best practices for data collection.
- Develop and maintain data pipelines for seamless access to marketing analysis.
- Design interactive dashboards and reports to visualize data and share insights with stakeholders, including regular reporting on marketing performance metrics.
- Create and refine attribution models to evaluate marketing channel effectiveness.
- Conduct A/B testing and incrementality tests to determine the impact of marketing initiatives on business objectives.
- Develop propensity models based on user activity to enhance targeting efforts for various business segments.
- Leverage statistical analysis and predictive modeling to inform marketing strategy, customer segmentation, and retention initiatives.
Basic Qualifications:
- Bachelor s or Master s degree in Computer Science, Engineering, Statistics, or a related technical field.
- 5+ years of experience using data to advise marketing or business teams, with a focus on marketing analytics.
- Strong SQL skills and advanced proficiency in statistical programming languages such as Python, along with experience using data manipulation libraries (e.g., Pandas, NumPy).
- Knowledge of data pipeline development and best practices in data management.
- Strong applied statistics skills, including experience with statistical inference techniques and A/B testing methodologies.
- Intermediate proficiency in data visualization tools (e.g., Looker, Tableau, Power BI) and a willingness to learn new tools as needed.
- Excellent business intuition and project management abilities.
- Effective communication and presentation skills, with experience presenting to diverse teams and stakeholders, from individual contributors to executives.
Preferred Qualifications:
- Familiarity with the educational technology sector, specifically with platforms like Coursera
- Experience with Airflow, Databricks and/or Looker
- Experience with Amplitude
Employment Type: Full Time, Permanent
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What Data Scientist at Coursera are saying
Data Scientist salary at Coursera
reported by
2
employees
₹23.4
L/yr - ₹29.9
L/yr
87%
more
than the average Data Scientist Salary in India
View more details
What Coursera employees are saying about work life
based on 29 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Coursera Benefits
View more benefits
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