Marketing Manager

Profile: Marketing Manager (Exp. 4-5 yrs.)

Do you have the marketing know-how and the marketing operations skills to keep a brand engine running smoothly for a global tech/IT/analytics or digital transformation product/services/solution company?

Also, do you have the necessary skillsets to drive the campaign journey, delivering high-quality outcomes for stakeholders in a global context?

If yes, then your marketing career is poised to take an exciting turn with Data-Core Systems as we are looking for a marketing manager with a campaign and marketing ops. passion. Who is self-motivated to deliver the highest quality on time and orchestrate ultimate stakeholder experiences whilst shepherding brand stories and demand gen in a smart way with the new age integrated marketing.

Job responsibilities

Overall, s/he will be responsible for supporting the marketing efforts of the company's portfolio of products/services through thought-leadership B2B campaigns, webinars/events, go-to-market outreach, etc. The Marketing Manager will be responsible for managing brand and demand generation projects while working closely alongside the marketing head.

• The successful candidate will drive digital marketing campaigns and manage brand thought-leadership programs (primarily at LinkedIn, Google, YouTube and Data-Core Systems website) that effectively position products/services to generate MQLs across India & Southeast Asia, Middle East, USA and Europe.
• Building and curating contact databases for B2B brand awareness, lead generation campaigns and conducting regular email marketing campaigns focused on brand outreach and demand generation.
• Keeping a track of all marketing campaigns done, responses received, leads generated, unsubscribes, bounces, etc. analytics and insights; solid knowledge of tools like Mailchimp, HubSpot required for this.
• Driving webinar and digital events – Ops. and platform mgmt., GTM communication, attendee acquisition, panelist mgmt., and stakeholders’ coordination.
• Tracking website and social media performance through Google Analytics and generating monthly reports.
• Managing official social media handles for Data-Core Systems (LinkedIn, Facebook, X, YouTube)
• Curating all official social posts about company events, industry updates, and capabilities. Providing insights into suitable creatives to go along with the content.
• Providing crucial review and ops support in the production and standardization of marketing collaterals including brochures, flyers, mailers, webpages, etc.
• Taking up assignments related to market research, competitor analysis, management & coordination.
• Managing HubSpot CRM for the organization to track sales pipeline and assist with CRM administration.
• Managing day-to-day inside sales operation cadence.

Preferred profile – Qualifications and Personal Skills

We are searching for a systematic and methodical marketing manager with an in-depth marketing campaign and operation knowledge who knows how to deliver consistently high-quality services on time. S/he must have demonstrated experience and be best-in-class standards to keep a brand marketing engine running smoothly, preferably with an IT Services and/or Software product Company in the B2B Tech marketplace. S/he needs to have impeccable English writing/communication skills and be good at collaborating in a multi-country / cultural environment.

Requirements:

• Minimum 4-5 years’ experience with various brand and demand gen digital campaign execution, and online/offline event management skills.
• Should possess a master's degree/MBA (preferably) or equivalent specializing in Marketing.
• End to end management of contact database – creating, curating and driving email campaigns.
• Thorough knowledge and experience in email marketing and its tools is a must (MailChimp etc.)
• A good understanding of inbound and social media marketing – Google Analytics, SEO, SEM/Ad Words, SMM.
• Running end to end webinar, 3rd party events, round tables – managing organizers, vendors, internal teams.
• Knowledge and hands-on experience in CRM tools (preferably HubSpot).
• Experience with various media/software tools in marketing campaigns is highly desirable.
• Creative sense, fresh and out of box thinking with an ability to develop an outstanding digital campaign.
• Ability to multitask, highly self-motivated and a great team member with a high interpersonal skill.
• Marketing agency experience handling service projects for customers.
• Fluent with MS Excel, MS PowerPoint, MS Word.
• Written and verbal fluency in English.

Location: Kolkata