Business Analyst - Media Entertainment Firm (5-15 yrs)

Business Analyst - Media Entertainment Firm

Must-Have skills:

- Must have 5 years of experience in a Media House.

- Proven ability to gather and analyse requirements, design solutions, and implement new data sets into BI platforms.

- Strong experience in auditing project documentation and managing its full lifecycle, including storage, archival, and versioning.

- Demonstrated leadership and business acumen with experience in an international or media-centric environment.

- In-depth knowledge of digital media and marketing trends, with strategic thinking capabilities.

Roles & Responsibilities:

- Collaborate with the Business Intelligence Process Owner and cross-functional partners to gather, define, and analyse business requirements.

- Analyse media market trends and consumer behaviour across various media channels, both traditional and digital, to drive insights and inform strategies.

- Implement new data sets into BI platforms, ensuring seamless integration and facilitation of business change requests to improve media operations.

- Based on global media strategies, optimize investments towards NCA (Net Consumer Acquisition) and retention goals across various media channels and regions.

- Work closely with the planning and strategy teams to provide data-driven recommendations for the development and optimization of media plans and campaigns.

- Responsible for managing the regional performance budget, collaborating with the regional media team to forecast revenue and traffic.

- Analyse complex media data, including KPIs, to inform short-term and long-term media strategies.

- Continuously optimize media investments using tools such as Marketing Mix Modeling (MMM) and other performance-tracking mechanisms.

- Take full ownership of the project documentation lifecycle, including ensuring accurate storage, archival, and version control. Must have 5 years of experience in a Media House.

- Proven ability to gather and analyse requirements, design solutions, and implement new data sets into BI platforms.

- Strong experience in auditing project documentation and managing its full lifecycle, including storage, archival, and versioning.

- Demonstrated leadership and business acumen with experience in an international or media-centric environment.

- In-depth knowledge of digital media and marketing trends, with strategic thinking capabilities.