Assistant Team Lead, Product Marketing

• Overview: Cvent is looking for an Assistant Team Lead to join our Product Marketing team
• This position will play a key role in driving Cvent s growth by supporting the go-to-market strategy of some our biggest products while leading the GTM strategy of some of our smaller products with big growth potential
• The new hire would be responsible for the development and continuous refinement of the positioning and messaging related to his/her products, to make sure they continue to resonate with our audiences and continue to be differentiated
• This role will collaborate closely with Cvent s Product Management, Sales, and Customer Success departments in addition to various teams within the marketing organization
• The ideal candidate should already have experience in product marketing in the SaaS space

In This Role, You Will:

• Support existing and developing new go-to-market strategies for a number of products
• Position and market our solutions as industry leading Event Marketing and Management products
• Develop clear and compelling pain point based value propositions that resonate with customers and prospects
• Gain a deep understanding of your suite of products with the ability empathize with the pain points our solutions solve for our personas
• Work closely with Product Management on rolling out new releases and enhancements
• Collaborate with Sales and Sales Enablement teams to arm our sales teams with the resources they need to be successful in achieving growth targets
• Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization as it pertains to your products
• Help in creating content for marketing-owned channels, including website, blog, sales collateral, white papers, sales presentations, and customer case studies
• Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling
• Continue to optimize the channels where your products show up and make data-driven decisions based on internal reports
• Support win/loss analysis, competitive positioning, and more

Heres What You Need:

• A minimum of 3-5 years total work experience in marketing (preferably in product marketing for SaaS)
• Strong written and verbal communication skills
• Outstanding attention to detail
• Self-motivated to drive personal and group outcomes
• Problem solving skills, with the ability to think on your feet
• Ability to work in cross-functional teams and collaborate closely with colleagues across marketing and other departments
• Ability to prioritize in a results-driven, collaborative environment