Team Lead, Product Marketing

Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,700 employees and nearly 21,000 customers worldwide, including 80% of the Fortune 100 companies, in more than 100 countries. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. In This Role, You Will: Support existing and developing new go-to-market strategies for a number of products. Position and market our solutions as industry leading Event Marketing and Management products. Develop clear and compelling pain point based value propositions that resonate with customers and prospects. Gain a deep understanding of your suite of products with the ability empathize with the pain points our solutions solve for our personas. Work closely with Product Management on rolling out new releases and enhancements. Collaborate with Sales and Sales Enablement teams to arm our sales teams with the resources they need to be successful in achieving growth targets. Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization as it pertains to your products. Help in creating content for marketing-owned channels, including website, blog, sales collateral, white papers, sales presentations, and customer case studies. Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling. Continue to optimize the channels where your products show up and make data-driven decisions based on internal reports. Support win/loss analysis, competitive positioning, and more. Heres What You Need: A minimum of 4-7 years total work experience in marketing (preferably in product marketing for SaaS). Strong written and verbal communication skills. Outstanding attention to detail. Self-motivated to drive personal and group outcomes. Problem solving skills, with the ability to think on your feet. Ability to work in cross-functional teams and collaborate closely with colleagues across marketing and other departments. Ability to prioritize in a results-driven, collaborative environment.