Social Media Marketer (Influencer Marketing Focus)

Job Title: Social Media Marketer (Influencer Marketing Focus)

Location: Teynampet, Chennai, India (Full-time, In-office work)

About Us: At MassCamapaigns (a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from Unknown to Well-known by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people

Job Overview: As a Social Media Marketer, you will be responsible for creating and managing social media campaigns, with a significant focus on influencer marketing. Your role will involve identifying and collaborating with influencers, creating compelling content strategies, and analyzing campaign performance. Your knowledge of social media trends, AI tools for content management, and influencer relationship building will be key to driving engagement and delivering results under tight deadlines.

Key Responsibilities:

• Influencer Marketing Strategy: Develop and execute influencer marketing strategies for clients, including identifying suitable influencers, negotiating collaborations, and ensuring campaigns are aligned with brand goals.

• Social Media Campaign Management: Plan, execute, and optimize social media campaigns across platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and others. Ensure campaigns are executed efficiently and meet key performance metrics such as engagement, reach, and conversions.

• Influencer Outreach Relationship Management: Build and maintain relationships with influencers and agencies, and leverage existing contacts (if applicable) to source new influencer opportunities.

• Content Creation Strategy: Develop engaging social media content (posts, videos, stories, etc.) that aligns with both the brands voice and influencer partnerships. Ensure content is optimized for various platforms and audiences.

• AI Tools Integration: Utilize AI-powered tools to streamline campaign management, improve content creation, optimize scheduling, and generate performance insights. Stay updated on new AI tools to enhance efficiency.

• Analytics Reporting: Monitor the performance of influencer-driven and organic social media campaigns. Track KPIs, analyze results, and provide clients with detailed performance reports and actionable insights for improvement.

• Creative Concept Development: Generate innovative content and campaign concepts that resonate with target audiences and can be executed under tight deadlines.

• Community Engagement: Manage social media interactions, respond to comments and direct messages, and foster positive relationships with followers and influencers.

• Trend Monitoring: Stay ahead of social media trends, platform updates, and industry shifts to ensure strategies remain relevant and engaging.

• Collaboration: Work closely with cross-functional teams, including creative, design, and strategy teams, to ensure cohesive and effective social media and influencer marketing strategies.

Required Skills and Qualifications:

• Proven experience as a Social Media Marketer or Influencer Marketing Specialist, with a strong portfolio of successful campaigns.

• Strong understanding of social media platforms, influencer marketing trends, and campaign metrics.

• Familiarity with AI tools for social media management and optimization

• Existing relationships with influencers and talent agencies is a significant plus.

• Excellent attention to detail, with the ability to execute high-quality work under tight deadlines.

• Strong written and verbal communication skills with the ability to adapt tone and messaging for different platforms and audiences.

• Creative thinker with the ability to come up with innovative campaign concepts and social media content ideas.

• In-depth understanding of digital marketing principles, including content creation, paid ads, and social media strategies .

• Experience with video content creation and editing is a plus.

Preferred Skills (Nice-to-Have):

• Experience with paid social media ads (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).

• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visuals.

• Experience using influencer marketing software.

• Knowledge of analytics tools and platforms for tracking and reporting campaign success.

What We Offer:

• Competitive salary and benefits.

• Collaborative and creative work environment.

• Opportunities for professional growth and skill development.

• Challenging work assignments.

How to Apply: Please submit your updated resume, along with samples or case studies of previous influencer marketing and social media campaigns youve worked on. Highlight any existing influencer contacts or AI tools experience that would benefit the agency. Shortlisted candidates will be contacted for an interview.

Our Culture

We always work together as a single team to fuel the growth of the company though we perform different functions across the departments. Our environment supports each other s professional growth within the organization by sharing knowledge through interactive sessions. All the more important thing is we always have some fun element in whatever work we do unless that involves our clients. LOL.

We encourage you to apply even if you feel you don t meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company. We strongly believe in your traits more than your skills. Because skills can be acquired anytime but traits are something that you re known for. If you feel you can use your traits to get the company to heights, apply right away