Advertising/Marketing Copywriter

Job Title: Advertising/Marketing Copywriter

Location: Teynampet, Chennai, India (Full-time, In-office work)

About Us: At MassCamapaigns (a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from Unknown to Well-known by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people

Job Overview: As an Advertising/Marketing Copywriter, you will play a crucial role in developing creative copy for various marketing and advertising campaigns. You will work closely with the creative, design, and strategy teams to create copy that drives engagement, boosts brand awareness, and meets client objectives. If you have a passion for storytelling, a flair for writing, and a keen eye for detail, this is an exciting opportunity to make a significant impact.

Key Responsibilities:

• Create Compelling Copy: Write clear, concise, and persuasive copy for digital and print advertisements, social media campaigns, websites, email newsletters, blogs, product descriptions, and more.

• Collaborate with Teams: Work closely with the creative team, designers, strategists, and clients to develop messaging that aligns with brand guidelines and campaign goals.

• Concept Development: Brainstorm, ideate, and contribute to creative concepts for campaigns, ensuring they are aligned with clients brand voice and marketing strategies.

• Content Strategy: Assist in developing content strategies and writing copy that engages target audiences, drives conversions, and enhances the customer experience.

• Proofreading and Editing: Review and edit copy to ensure accuracy, grammar, spelling, and consistency while adhering to client brand tone and style.

• SEO and Digital Writing: Write and optimize content for SEO, ensuring that it ranks well on search engines and is effective for digital marketing efforts.

• Campaign Optimization: Monitor the performance of written content and recommend improvements based on analytics and client feedback.

Required Skills and Qualifications:

• Proven experience as a copywriter in advertising, marketing, or related fields.

• Excellent writing, editing, and proofreading skills, with a strong attention to detail.

• Strong understanding of advertising and marketing principles, particularly in digital media.

• Ability to write for different formats and mediums, from advertisements to social media posts and long-form articles.

• Familiarity with SEO best practices and digital marketing tools.

• Creative thinking and a passion for storytelling.

• Strong communication and collaboration skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• A degree in English, Journalism, Marketing, Communications, or a related field is preferred.

Preferred Skills (Nice-to-Have):

• Experience with video scriptwriting, radio spots, and TV commercials.

• Knowledge of tools like Adobe Creative Suite (Photoshop, Illustrator, Premier Pro) for collaboration.

• Previous experience in an agency environment is a plus.

• Spoken Hindi fluency is a plus.

What We Offer:

• Competitive salary and benefits.

• Collaborative and creative work environment.

• Opportunities for professional growth and skill development.

• Challenging work assignments.

How to Apply: Please submit your updated resume along with a portfolio or samples of your work that demonstrate your copywriting skills and creativity. Shortlisted candidates will be contacted for an interview.

Our Culture

We always work together as a single team to fuel the growth of the company though we perform different functions across the departments. Our environment supports each other s professional growth within the organization by sharing knowledge through interactive sessions. All the more important thing is we always have some fun element in whatever work we do unless that involves our clients. LOL.

We encourage you to apply even if you feel you don t meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company. We strongly believe in your traits more than your skills. Because skills can be acquired anytime but traits are something that you re known for. If you feel you can use your traits to get the company to heights, apply right away