Vice President - Creative Strategy - Content Industry (7-11 yrs)

COMPANY:

Top tier digital content company in India. Experienced and capable leadership. Works with marquee global and Indian brands Known for its seminal and pathbreaking output. Sharply focussed on the youth market. A culture of collaboration, excellence, diversity, fearlessness, empowerment and innovation. Looking for a top-of-the-line strategic planner with exceptional capabilities in the digital communications space. Providing an opportunity for a creative strategist to stamp her/ his ideas on several exciting businesses as well as in organisation building.

POSITION DESCRIPTION:

- Develop and implement forward-thinking creative strategies that align with brand's objectives and market trends.

- Collaborate with the account management team to grow existing accounts and acquire new clients.

- Craft and execute comprehensive brand and communication strategies that effectively communicate the brand's message and objectives.

- Develop and oversee content strategies that drive engagement and resonate with target audiences across multiple platforms.

- Conduct regular content audits and analysis to understand the performance of different content types and refine the content strategy accordingly.

- Drive the discovery of key consumer insights.

- Become the voice of the consumer within the agency and inspire digital content that speaks to the consumer in the right way leading to desired engagement.

- Provide checks and balances in the creative development process.

- Augment strategic and creative standards in the agency.

- Leverage consumer/category insights to translate into robust communication platforms.

- Will need to monitor local and global trends within the categories closely. Work on new business pitches. Role will report to the Head of Strategy

HIRING PROFILE:

- Postgraduate, preferably MBA from leading Business / Communications School, with 7-11 years, from top digital agencies/ content companies, with experience in handling large clients in consumer goods and services sector.

- Ideally have studied or worked overseas. Experience on youth segment useful.

- Deep and demonstrated proficiency in creative strategy, consumer culture, youth engagement.

- Must be passionate about crafting briefs that provide the creative team the springboard to develop consistently outstanding work.