Copywriter/Content Writer

Role & responsibilities:

1. Social Media Management:

• Create engaging and creative copy for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), aligned with the voice and vision of our D2C brand.
• Develop compelling captions, posts, and social media ads for both organic and paid campaigns.
• Work closely with the social media team to brainstorm and execute campaigns that drive engagement, awareness, and conversions.
• Stay on top of social media trends and ensure content is fresh, relevant, and impactful

2. App Script Writing:

• Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention.
• Collaborate with product and development teams to ensure seamless app messaging that reflects the brand tone and meets business objectives.
• Optimize in-app scripts to improve user experience and interaction, leading to increased user retention and satisfaction.

3. Performance Marketing Copywriting:

• Write high-converting copy for paid performance marketing campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other paid channels.
• Analyze ad performance and adapt copy to optimize conversions and improve campaign effectiveness.
• Work with the performance marketing team to develop scripts that enhance ad targeting, increase CTR, and drive revenue.

4. Collaboration & Strategy:

• Partner with the creative, design, and marketing teams to create cohesive and on-brand messaging across all digital channels.
• Provide input on campaign strategies, ensuring messaging aligns with overall marketing objectives and audience insights.
• Contribute to the development of brand guidelines and ensure consistency across all touchpoints, from social media to app scripts.

5. Data-Driven Content:

• Use analytics and performance data to inform copy decisions and improve campaign outcomes.
• Iterate on ad copy and in-app scripts based on user feedback and performance metrics.

Preferred candidate profile:

• 3+ years of experience as a Copywriter with a strong focus on D2C brands.
• Proven experience in social media copywriting, including both organic and paid content.
• Experience with writing scripts for app notifications, user flows, or in-app experiences is a must.
• Familiarity with performance marketing and writing copy for Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
• Ability to write in a clear, concise, and persuasive manner with a strong attention to detail.
• Ability to adapt tone and style to various platforms and audiences while maintaining consistency with the brand voice.
• Strong organizational skills, with the ability to juggle multiple projects and deadlines.
• Analytical mindset with the ability to interpret data and iterate on copy to drive results.
• A portfolio showcasing your copywriting work, particularly in social media management, app scripts, and performance marketing.
  
  

Perks and benefits

• Competitive Salary with lucrative performance-based incentives.
• High Earning Potential: The role is revenue-driven, and top performers will be generously rewarded.
• Growth Opportunities: As a growing organization, high performers will have fast- track opportunities for career advancement.
• Dynamic Work Environment: Be part of an exciting, rapidly growing organization that values innovation and excellence.