GN - Song - MT - Brand and Creative - Content Writer- Analyst

The Strategy & Consulting Global Network Song Practice

Job Title - Content Writer + Analyst + The Strategy & Consulting Global Network Song Practice

Management Level:11 - Analyst

Location:Mumbai

Must have skills:Content creation (including static & video assets)


Good to have skills:

Basic knowledge of SEO principles, including keyword research and optimization

Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads

Familiarity with social media analytics tools to gauge campaign performance

Job
Summary:

We are seeking a

Content Specialist to create high-quality, engaging, and SEO-optimized content across various channels, including blogs, social media, and marketing materials. This role involves

editing, research, and content optimization to ensure clarity, accuracy, and brand consistency. You will collaborate with cross-functional teams, analyze content performance, and manage multiple projects while adhering to brand and compliance standards.

Join our team of SONG who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice.

The Practice- A Brief Sketch

The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will work on transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

Content Creation:

Develop high-quality, engaging, and SEO-optimized content for various channels, including websites, blogs, whitepapers, social media, email campaigns, and more

Create thought leadership articles, case studies, and product-centric content that aligns with brand goals

Create brochures and point of sales materials

Editing and Proofreading:

Edit and proofread content to ensure grammatical accuracy, clarity, and consistency with brand tone and style

Review and refine user-facing content to meet high-quality standards and eliminate errors

Research and Analysis:

Perform thorough research on industry trends, topics, and competitors to deliver credible and relevant content

Analyze content performance metrics to iterate and improve strategies for better engagement

Collaboration:

Work closely with marketing, design, and product teams to ensure alignment between content and overall campaign goals

Partner with designers to create visually appealing and content-rich assets, such as infographics and presentations

Content Optimization:

Optimize web content for search engines (SEO) using targeted keywords, metadata, and link-building strategies

Adapt and repurpose content for different formats and platforms to maximize reach and impact

Project Management:

Manage multiple content projects simultaneously, ensuring timely delivery while maintaining quality

Stay flexible and efficient in a fast-paced, deadline-driven environment

Compliance and Documentation:

Ensure all content complies with legal and brand standards, including accessibility and regulatory requirements

Maintain organized project files, style guides, and documentation for easy handoff and collaboration

Bring your best skills forward to excel at the role:

Content Writing & Editing

SEO & Digital Marketing

Research & Analytics

Project Management & Collaboration

Technical Proficiency (CMS, Analytics, Design Tools)

Your experience counts!

Postgraduate or Graduate in Marketing/Advertising or BMM or Other Graduate Mass Media Degree

Candidate with at least 3+ years of hands-on experience with content creation

Must have skills:

Content creation (including static & video assets)

Good to have skills:

Basic knowledge of SEO principles, including keyword research and optimization

Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads

Familiarity with social media analytics tools to gauge campaign performance

Qualifications

Experience:Candidate with at least 3+ years of hands-on experience with content creation


Educational Qualification:Post Graduate or Graduate in Marketing/Advertising or BMM or Other Graduate Mass Media Degree