Responsibilities
- Collaborate in the development of a robust content marketing strategy with tangible goals.
- Bring this strategy to life by creating and adhering to a monthly content calendar.
- Spearhead content marketing initiatives, including crafting informative long-form blogs, insightful case studies, compelling reports, and engaging eBooks designed to propel our brand objectives forward.
- Dive deep into market research by interviewing sellers and customer-facing teams, acting as the linchpin for end-to-end content creation, and collaborating seamlessly with design and video creative teams.
- Ensure the freshness and relevance of our content by editing, proofreading, and updating based on evolving scopes, product advancements, or market developments.
- Craft content in alignment with Google's guidelines, emphasizing both user readability and experience.
- Analyze and report on web traffic metrics, providing valuable insights to refine our strategies.
Qualifications
- Bachelor's degree in marketing or related field
- You boast a minimum of 2 years of B2B content marketing prowess
- Your proficiency spans Google Workspace, MS Office Suite, WordPress, and other tools critical for day-to-day content operations
- Your editorial intuition enables you to predict audience preferences and has earned you accolades in the past
- You thrive in ambiguity, embracing it like a seasoned pro.
- Team player. Sense of ownership
- Your distribution skills are top-notch, extending to collaboration with 3rd party sites, independent publishers, bloggers, and beyond.
- Your English communication and writing skills are top-notch
- Bonus points for a BSc degree in Marketing, Journalism, or a related field
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
Employment Type: Full Time, Permanent
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