EasyRewardz - Consultant - Strategy Insights & Analytics (1-5 yrs)

Company Description:

- Easyrewardz offers industry-agnostic cloud-based CRM, Loyalty, and Conversational Commerce solutions to enable seamless omnichannel customer experience.

- The company focuses on leveraging actionable insights from customer data to help brands deliver consistent and personalized customer experiences.

- Easyrewardz addresses gaps in the Indian retail ecosystem by providing a CRM suite with a Customer Data Platform at its core for a Single View of Customer.

Role:

- As a consultant Candidate would be a part of the Strategy Insights & Analytics (SIA) Team, he will have the exciting opportunity to help shape and deliver on a strategy for large, regional, and global clients by working with technology and data.

- He will lead projects, analyse data, and develop strategic recommendations that drive tangible results.

Expectations from the Candidate:

- Problem-Solving & Strategy: Strong problem-solving skills with the ability to analyse complex business challenges and recommend actionable solutions.

- Statistical Knowledge: Basic understanding of statistics to interpret data and trends effectively.

- Excel Proficiency: Advanced proficiency in Microsoft Excel for data manipulation, modelling, and reporting.

Data Handling:

- SQL Skills: Hands-on experience with SQL for writing and optimizing queries, performing data manipulations, and executing joins.

- Data Automation: Ability to automate SQL queries and streamline data workflows to increase efficiency and reduce manual intervention.

Key Responsibilities:

- Lead client engagements across diverse industries and problem statements.

- Conduct in-depth analyses to identify trends, opportunities, and risks, supporting data-driven decision-making for clients.

- Develop and present strategic recommendations that address client challenges and drive long term, sustainable growth.

- Design and execute tailored marketing strategies and programs for large, regional, and global clients, ensuring alignment with business objectives.

- Collaborate with internal stakeholders including Product and Customer Success teams to scope projects, and create relevant solutions for the clients.

- Conduct regular MBRs, QBRs, ABRs and other required reviews with the clients, highlight business metric performance and building action plans.

- Lead and mentor team to create effective marketing strategies and recommendations, and deliver impactful client presentations that convey insights and solutions.

Basic Qualifications:

- Knowledge of Advanced Excel, PowerPoint, and Word skills.

- Knowledge of SQL (e.g., understands subqueries, self-joining tables, stored procedures, can read an execution plan, SQL tuning, etc.

- 1-5 years of industry experience working as a Business Analyst/ Consultant.

- Strong analytical skills and ability to work with complex data.

- Excellent communication and presentation skills, both written and verbal.

- Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment.

- Ability to provide perspective on industry and marketplace.

- Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: offline marketing activities/campaigns, digital and social media campaigns, loyalty program, ad-tech and mar-tech ecosystems.

Preferred Qualifications:

- High attention to detail and the management of multiple, competing priorities simultaneously.

- Strong experience with SQL, R/Python.

- Statistical analysis - basic to advanced.

- Strong experience in CPG / FMCG / QSR / Ecommerce.

- Relevant industry expertise or experience in product, sales, or marketing technology.

- MBA or master's degree with specialization in marketing, statistics, economics, or computer science.