Senior Brand Manager - Retail (10-14 yrs)

Job Title: Senior Brand Manager, PAN India.

Experience Required: 10+ Years.

Reporting To: Chief Business Officer.

Job Group: Marketing.

Division: (Trends Division).

Location: Chennai.

Role Summary:

- We are seeking a dynamic and innovative Senior Brand Manager to lead the brand strategy and marketing initiatives for our Trends Division.

- The ideal candidate will have extensive experience in brand management, marketing campaigns, and consumer insights, with a proven track record of driving brand growth in a competitive retail environment.

- This role demands a blend of creativity, strategy, and leadership to propel the brand to new heights.

Key Responsibilities:

Strategic Brand Management:

- Develop and execute comprehensive brand strategies to achieve business objectives and strengthen market positioning.

- Oversee end-to-end brand lifecycle management, ensuring alignment with the division's vision and goals.

Marketing Campaigns:

- Conceptualize, plan, and implement high-impact marketing campaigns across offline and digital channels.

- Analyze campaign performance and ROI, driving continuous improvement and innovation.

Consumer Insights:

- Leverage consumer research and market trends to create data-driven strategies that enhance customer engagement.

- Monitor brand perception and customer satisfaction, ensuring consistent alignment with the target audience.

Cross-functional Collaboration:

- Work closely with product, sales, and operations teams to ensure cohesive messaging and execution of brand initiatives.

- Liaise with external agencies and partners to deliver high-quality creative outputs.

Team Leadership:

- Mentor and guide a team of marketing professionals, fostering a culture of excellence and creativity.

- Establish performance metrics and provide regular feedback to drive team success.

Budget Management:

- Plan and manage the annual brand marketing budget, ensuring optimal utilization of resources.

Desired Candidate Characteristics:

- Excellent Communication: Strong verbal and written skills to effectively articulate brand messages and strategies.

- Tech-Savvy and Analytical: Proficient in leveraging digital tools and analytics for data-driven decision-making.

- Lifestyle and Trend-Oriented: Deep understanding of lifestyle markets and emerging trends to align the brand with customer aspirations.

- Collaborative Leader: A team player who can inspire and work seamlessly across diverse teams and stakeholders.

- Creative and Strategic: Ability to balance creative thinking with strategic planning to craft impactful brand initiatives.

Qualifications and Skills:

- MBA in Marketing or a related field.

- Proven experience of 10+ years in brand management, preferably in retail or related industries.

- Strong understanding of consumer behavior, brand positioning, and retail marketing trends.

- Exceptional leadership, communication, and analytical skills.

- Proficiency in leveraging digital marketing tools and platforms.