Assistant Manager - Copywriting

The CoinDCX journey: building tomorrow, today At CoinDCX, we believe CHANGE STARTS TOGETHER . You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India s first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us! Inside CoinDCX s Marketing Team Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We re passionate about building a strong brand presence in the competitive blockchain space. If you re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world. You need to be a HODLer of these 2-4 years of experience in content creation, focusing on short-form, digital content (crypto or finance experience is a plus). Strong portfolio showcasing short-form content for digital platforms (reels, shorts, push notifications, social media) and experience in simplifying complex ideas. Creative Strategic Thinking: Ability to generate innovative content ideas that serve both creative and business needs, aligning with larger brand goals. Collaborative mindset: Experience working closely with cross-functional teams, contributing to brainstorming and co-creating content IPs. Strong interest in finance/crypto: Ideally, you have a passion for the finance sector and an interest in shaping content that educates and informs users on crypto. Excellent communication skills: Both written and verbal, with the ability to present and advocate for your work across various teams. Bachelor s degree in a relevant field. You will be mining through these tasks Short-Format Content Creation: Create engaging, concise content for various formats, including reels, shorts, push notifications, and app communications. Your writing will simplify complex crypto concepts into easily digestible nuggets that drive user action. Content Innovation IP Development: Work cross-functionally with design, product, and brand team to brainstorm and develop content ideas that align with CoinDCX s brand strategy and objectives. You ll play a key role in building content IPs that engage and educate users. Simplifying Complex Ideas: Break down technical or complicated crypto-related concepts into easy-to-understand, relatable content that empowers users to make informed financial decisions. Cross-Team Collaboration: Work closely with internal teams to ensure content efforts align with business goals, offering creative solutions that address user needs and elevate the CoinDCX brand. Brand Versatility: Leverage your experience working with diverse brands to craft content that s authentic to CoinDCX. A particular inclination towards finance will help you shape narratives that appeal to both first-time and seasoned investors/traders. Creative Ownership: Take initiative in conceptualizing, presenting, and defending your content ideas, ensuring that they are aligned with brand tonality and voice. Data-Informed Decisions: Use data insights and user behavior patterns to inform content strategy, ensuring optimized engagement and relevance. Product Communication Custodian: Develop engaging copies with high efficiency for the CoinDCX App, ranging from in-app banners, product copies, and transactional requirements that helps achieve various customer objectives. Trend Spotting: Stay attuned to crypto financial market movements, emerging trends, and cultural moments to craft timely and relevant content across various marketing channels Are you the oneOur missing block You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space. The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape. You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do. You embrace a We over Me mindset, growing individually while fostering the growth of those around you. Change is your catalyst, igniting your passion to build and innovate. You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what s possible. Perks That Empower You Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you. Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you re eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you. Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow. Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected. Bi-Weekly Learning Sessions: These sessions are more than just updates they re opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.