Senior Manager - Copywriting

The CoinDCX journey: building tomorrow, today At CoinDCX, we believe CHANGE STARTS TOGETHER . You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India s first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team! Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible. Boost your innovation to an ALL TIME HIGH with us! Inside CoinDCX s Marketing Team Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We re passionate about building a strong brand presence in the competitive blockchain space. If you re a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world. You need to be a HODLer of these 8+ years of experience in creative copywriting, with at least 3 years in leading the copy & creative team for multiple campaigns. A strong portfolio showcasing innovative, internet-first campaigns and content. Proven expertise in working with brands that are digital-first or have a strong social media presence. Experience with fintech or crypto brands is a bonus but not mandatory.Why Holding These Assets Is Key to Maximising Gains Creative and Digital Excellence: A proven track record of conceptualizing and executing standout internet-first campaigns. Deep understanding of digital trends, internet culture, and audience behavior, especially on platforms like Twitter, Instagram, LinkedIn, and YouTube. Exceptional copywriting skills with the ability to craft messages that engage, inspire, and convert.Social Media Savvy: Strong expertise in building creative campaigns specifically designed for social media platforms, leveraging their nuances and algorithms. Ability to tap into internet culture, trending topics, and real-time moments to create timely, impactful content.Internet-First Brand Experience: Experience working with internet-first or digitally native brands is a strong plus. A deep understanding of how to build and scale a brand in the digital age, using the power of creativity and storytelling.Leadership and Collaboration: Strong leadership skills with the ability to mentor, inspire, and push teams to deliver their best work. Excellent communication skills to present ideas persuasively and collaborate effectively with cross-functional teams. You will be mining through these tasks Copy Excellence: Write sharp, witty, and impactful copy that cuts through the noise and drives home the brand message. Develop campaign ideas that balance creative flair with strategic impact, ensuring alignment with business goals. Craft compelling scripts, captions, and narratives that leave a lasting impression across formats like videos, reels, tweets, and blogs. Develop a copy playbook and ensure that all operational requirements are met as per the desired creative quality. Platform Expertise: Master the nuances of key digital platforms like Twitter, Instagram, LinkedIn, and YouTube, leveraging their unique strengths to amplify brand visibility. Create thumb-stopping content tailored for social media, driving engagement, shares, and conversations. Stay on top of platform trends, memes, and viral content to ensure CoinDCX remains culturally relevant and relatable. Possess a strong understanding of offline mediums, including print, TV, outdoor, and other traditional formats to craft memorable campaigns. Ensure seamless integration of online and offline efforts for consistent and effective storytelling.Team & Collaboration: Scale & Inspire the creative team and content creators to consistently raise the creative bar. Collaborate with the design, social media, and marketing teams to create integrated, high-performing campaigns. Work closely with leadership to align creative outputs with CoinDCX s vision and strategic priorities.Creative Leadership: Be the creative engine behind CoinDCX, driving disruptive, new-age internet ideas that captivate audiences and build lasting brand love. Ideate and execute clutter-breaking campaigns that embody the boldness and agility of a fast-paced, internet-first brand. Lead brainstorming sessions, pushing the boundaries of storytelling and creative innovation to craft campaigns that trend and inspire. Maintain a distinctive brand tone of voice across brand & product that resonates with diverse audiences, from curious first-timers to crypto enthusiasts.Innovation and Brand Growth: Infuse creativity into every facet of the brand, from product launches to community-building initiatives. Spot opportunities to tell CoinDCX s story in unconventional and engaging ways, positioning the brand as a trailblazer in the crypto space. Bring an internet-first mindset, ensuring every campaign feels native, innovative, and trend-forward. Are you the oneOur missing block You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space. The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape. You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do. You embrace a We over Me mindset, growing individually while fostering the growth of those around you. Change is your catalyst, igniting your passion to build and innovate. You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what s possible. Perks That Empower You Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you. Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you re eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you. Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow. Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected. Bi-Weekly Learning Sessions: These sessions are more than just updates they re opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape.