Web Data Analyst - Adobe & Google Analytics (1-2 yrs)

Job Description :

Position : Web Data Analyst.

Experience : 3 to 5 years.

Location : Chennai.

Company : Coderz Vision Technology.

Job Type : Full-Time.

Job Mode : Work From Office (Mandatory).

About company :

Coderz Vision Technology is a leading software development company dedicated to tackling complex IT challenges.

In today's competitive landscape, IT stands as the cornerstone for companies aiming to thrive and expand in the market.

Recognizing the crucial need for robust software and mobile development solutions, we have assembled an exceptional team to address all IT demands.

The surge in digital marketing is easily recognizable across both B2B and B2C sectors, prompting us to establish comprehensive teams in website development, web application development, mobile app development, UX/UI designing, and digital marketing.

Our approach involves close collaboration with companies to tackle real-world issues and fulfil customer needs effectively.

Job Summary :

We are seeking a detail-oriented Web Data Analyst to join our team.

The ideal candidate will be responsible for analyzing web traffic, user behavior, and digital marketing performance to provide actionable insights that enhance online engagement and business performance.

The Web Data Analyst will use analytics tools to track, measure, and optimize digital strategies across websites, social media, and online campaigns.

Responsibilities :

- Collect, analyze, and interpret web traffic data using tools like Google Analytics, Adobe Analytics, and other web analytics platforms.

- Monitor website performance, user behavior, and conversion metrics to identify trends and opportunities for optimization.

- Collaborate with marketing, UX/UI, and development teams to improve website functionality and user experience based on data insights.

- Track the effectiveness of digital marketing campaigns (SEO, PPC, email, social media) and provide data-driven recommendations.

- Develop and maintain dashboards and reports to communicate key performance metrics to stakeholders.

- Conduct A/B testing and multivariate testing to improve conversion rates and customer engagement.

- Ensure data accuracy and integrity by implementing best practices in tagging, tracking, and data governance.

- Stay updated on industry trends and emerging web analytics tools to enhance data analysis capabilities.

Skills and- Qualifications :

- Bachelor's degree in Data Science, Statistics, Marketing, Computer Science, or a related field.

- Proven experience in web analytics, digital marketing analytics, or a related role.

- Proficiency in Google Analytics, Google Tag Manager, Adobe Analytics, or similar platforms.

- Strong analytical skills and the ability to interpret complex data sets.

- Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.

- Knowledge of SEO, SEM, and online marketing best practices.

- Familiarity with programming languages such as Python, SQL, or R is a plus.

- Excellent communication skills to present insights and recommendations effectively.

Preferred Qualifications :

- Experience in e-commerce analytics, user journey mapping, and funnel analysis.

- Knowledge of predictive analytics, AI-driven insights, or machine learning applications in web analytics.

- Understanding of data privacy regulations (GDPR, CCPA) and best practices in data handling.