Paid Media Marketing Specialist

The Paid Media Specialist is accountable to the Sr. Paid Media Manager for successfully executing the global paid social and display strategy and execution across a portfolio of products, regional accounts and campaigns. This role will work in conjunction with internal teams across the company to execute an industry-leading paid media program in the APJC region and will focus on managing campaigns that have both lead generation and engagement goals.

You should be strategic, hands-on and independently drive campaign execution and optimization. You will primarily be working on LinkedIn Ads and Meta Ads and must have a strong understanding of these platforms. The ideal candidate will have a track record of success managing paid media to deliver againstpipeline targets through tactical implementation, strategic know-how and data-driven analysis.

This role will work closely with marketing ops and data teams to ensure campaigns are appropriately, measured, executed, and drive results based on funnel metrics, including leads, pipeline, opportunities and closed-won revenue.

Responsibilities:

Required Skills & Experience