Salesforce Data Cloud Consultant

As a Salesforce Data Cloud Consultant, you will leverage Salesforce’s Data Cloud (formerly Customer Data Platform or CDP) to help organizations unify, analyze, and activate their customer data across all channels. You will collaborate with cross-functional teams to design, implement, and optimize data-driven solutions that enhance customer engagement and drive business results.

Key Responsibilities:

• Salesforce Data Cloud Implementation: Design, develop, and deploy Salesforce Data Cloud solutions, integrating with various data sources to ensure seamless customer data flow.
• Data Strategy Development: Collaborate with clients to define and refine their customer data strategies, focusing on gathering, managing, and activating data for personalized marketing and improved customer experiences.
• Data Modeling & Architecture: Create and maintain data models that unify customer data from multiple systems, ensuring data integrity and scalability within Salesforce Data Cloud.
• Customer Insights & Analytics: Utilize Salesforce Data Cloud’s analytics tools to generate insights, build customer segments, and enable predictive analysis for business decision-making.
• Integration: Ensure seamless integration of Salesforce Data Cloud with other Salesforce products (Sales Cloud, Marketing Cloud, Service Cloud) and third-party applications.
• Optimization: Monitor, troubleshoot, and optimize Salesforce Data Cloud environments for performance, reliability, and scalability.
• Training & Support: Provide technical training and documentation to end users, ensuring they can effectively use Salesforce Data Cloud.
• Collaboration: Work closely with project managers, data analysts, developers, and client teams to ensure successful project delivery.

Skills & Qualifications:

• Salesforce Experience: Hands-on experience with Salesforce Data Cloud (CDP) and other Salesforce products (e.g., Marketing Cloud, Sales Cloud, Service Cloud).
• Technical Knowledge: Hands-on knowledge of SQL, Data Modelling, understanding of data integration techniques (APIs, ETL processes), and data governance best practices.
• Analytical Skills: Ability to analyse large datasets, generate actionable insights, and create data visualizations using Salesforce Data Cloud’s analytics capabilities.
• Problem Solving: Strong troubleshooting skills with the ability to identify and resolve issues quickly.
• Communication: Excellent verbal and written communication skills, capable of explaining technical concepts to non-technical stakeholders.
• Certifications: Salesforce certifications such as Salesforce Data Cloud Consultant, Salesforce Marketing Cloud Consultant, or Salesforce Administrator are highly preferred.
• Education: Bachelor’s degree in computer science, Information Systems, or a related field (or equivalent work experience).

Preferred Qualifications:

• Experience in industries such as retail, finance, or manufacturing, where customer data is critical.
• Knowledge of customer segmentation, personalization, and data privacy regulations (e.g., GDPR, CCPA).