As part of our expanding marketing team, Clodura.AI is looking for a results-driven Senior SEO Specialist experienced in both organic and paid search engine optimization. The ideal candidate will have a robust background in crafting and executing SEO strategies that enhance online visibility and drive user engagement
Roles & Responsibilities:
Strategic SEO Planning: Develop comprehensive SEO strategies that align with company goals, focusing on increasing visibility and driving conversions.
Keyword Management: Perform extensive keyword research and analysis to identify opportunities for content optimization and campaign development.
On-page and Off-page SEO: Implement optimization strategies not only on-site but also off-site to improve page rankings across all major search engines.
Technical SEO Audits: Regularly conduct technical SEO audits and optimize website architecture, links, and content for search engine crawling and indexing.
Paid SEO Campaigns: Design and manage PPC campaigns, balancing organic SEO efforts, to ensure a cohesive digital marketing strategy.
Analytics and Insights: Monitor and analyse performance metrics, using insights to refine strategies, report ROI, and forecast marketing needs.
SEO Trends and Updates: Stay up-to-date with the latest in SEO technologies and trends to keep the company at the forefront of digital marketing innovations.
Preferred Skills
3-5 years of experience in SEO, SEM, or similar role will have an advantage.
Agency background with handling SaaS-based startup websites is a plus.
Must have strong experience in building strong backlink profiles for B2B websites and improve the search ranking.
Must have strong experience in utilizing HARO, guest blogging, and many more tactics.
Well-versed with all latest google algorithms and their impacts
Certification of SEO, Google Ads, Google Analytics, Digital Marketing is a must.
Ready to face challenges, execute learned theoretical knowledge.
Experience with SEO reporting is a plus.
Knowledge and hands-on experience on Google Analytics 4, SEMrush, Google Webmaster, Hotjar, Ahrefs, Google Tag Manager and other analytical tools.
Basic to advance level knowledge of HTML/CSS
Strong analytical, organizational, and leadership skills and data-driven thinking.
Up to date with the latest trends and best practices in digital marketing and measurement.
Bachelor s/master s degree in marketing, or equivalent is preferred.
Prior experience in a SaaS-based and start-up environment is a definite plus.
Personal Attributes
Excellent communication skills both written and oral
Strong attention to detail
Must be comfortable with digital marketing tactics for B2B segment.
Thrive in a fast-paced environment and juggle multiple projects at a time.