The SEO specialist optimizes every detail on a website to make it rank better on search engines
Specialists identify opportunities through keyword research and hence imply on-page and off-page SEO strategies
Their duties relate to meta tag optimization, quality backlinking, and assurance of conformation of websites to the best practice algorithm for any search engine
Continued analysis of traffic and ranking data fuels data-driven decisions to increase organic traffic
SEO professionals are facilitators to make sure that there is continued long-term sustainable growth in the digital footprint of businesses