Lead consumer-focused product initiatives to drive growth, improve user experience, and scale operations effectively. The candidate would be focused on 0-1 products and 1-10 products at the same time. He would have to understand how to lead growth in both the initiates effectively.
Outcomes :
Have a growth mindset - Acquire customers through product led initiatives (30% growth)
Have a compounding mindset - Improve customer retention rate from 50% to 70%; improve NPS of the product and reduce customer pain and support tickets.
Innovate for expansion into new channels and creating product stickiness
Product shape a personal finance app for India
Product shape tax filing through CA services
Product shape for post tax filing use cases
Hygiene improvements - Product smoothness in ITR side, completeness of functional needs for customers etc
Improve product conversion - Achieving a 20% increase in conversion rates.
Mobile and desktop user flow understanding
Improve product onboarding flows
Build a high-performing team, mentoring at least 2-3 product managers to achieve their career milestones.
Competencies :
Leadership : Crisis management, empathy, team motivation.
Product Innovation : Customer-centric design, simplifying complex processes like tax filing and personal finance for users .