Digital Marketing Specialist

We are looking for an experienced Digital Marketing Specialist to help our clients with creating, implementing and managing social media strategies with a strong focus on social media advertising, content creation and analytics..
Responsibilities.
Develop and execute social media strategies for clients across various industries, ensuring alignment with overall marketing goals.
Conduct market research and competitor analysis to stay up-to-date with trends and best practices.
Plan, execute, and manage social media ad campaigns on Google, Facebook, and Instagram.
Allocate budgets effectively and perform A/B testing to optimize ad performance.
Monitor and analyze ad performance, adjusting strategies as needed to improve ROI.
Generate monthly recap reports detailing social media performance, including metrics like reach, engagement, conversions, and ROI.
Provide actionable insights and recommendations based on data analysis.
Track and report on social media KPIs.
Monitor and respond to comments and messages on social media platforms in a timely manner.
Foster and grow community engagement through interactive and engaging content..
Create, curate, and manage published content (images, video, written) across social media platforms including Facebook, Instagram, LinkedIn, and Twitter.
Resize images and create platform-specific content to optimize engagement.
Schedule and boost posts throughout the month using tools like Hootsuite, Buffer, or similar.
Requirements.
Graduated with a 3-4 year Bachelors degree.
Candidates must provide either an NBI Clearance or Police Clearance (preferred) upon hiring.
Must be comfortable with using Hubstaff, a time-tracking application.
Experience in social media management, advertising and analytics.
Perform A/B testing.
Content creation experience.
Experience with analytics tools (Google Ads/Analytics, Facebook Ads/Insights and Instagram Ads).
Proficiency in using social media management tools (Hootsuite, Buffer).
Ability to create content using Adobe Photoshop and Canva is a plucs.
Project management experience (Monday, Asana, Trello).
Professional-level English (written and verbal/voice).
Computer or laptop with access to the internet (min speed of 25 Mbps).
Compensation and Benefits.
Earn a competitive hourly rate, which can be up to PHP 42,500 per month, based on experience.